Whatslively taps music and culture agency noisy to unlock brand potential in live music

Concert discovery platform Whatslively has appointed music and culture agency noisy to lead its brand partnerships, marking a major shift in how brands can reach music fans.

Built for superfans, Whatslively helps its users discover every concert happening across Australia, powered by real-time listening data from Apple Music and Spotify. The platform currently lists over 7,000 shows, from international tours to grassroots talent, giving fans personalised alerts and brands direct access to high-intent audiences.

Whatslively’s email alerts reach more than 400,000 fans every month with artist-specific updates that achieve a 43% open rate, while its app and social channels drove over 21 million impressions in Q1 2025.

The partnership with noisy adds a new dimension: turning that fan-first ecosystem into a brand-ready media channel. The first collaboration, with Fujifilm, sold out its pop-up event by leveraging Whatslively’s app, email and social channels to drive awareness and engagement across the music community.

“Whatslively is one of the most powerful and underutilised youth platforms in Australia,” said Harry Wilson, Managing Director of noisy. “It sits at the intersection of data, tech and culture – and gives brands a way to engage music fans that is genuinely smart, targeted and scalable. We’re excited to open it up in new ways.”

“We’ve spent years focused on helping fans discover more live music and working closely with promoters to boost visibility for their tours,” says Trishanth Chandrahasan, Co-founder of Whatslively. “This next chapter is about unlocking the full potential of our platform. We’ve never truly tapped into brand partnerships – so this is a massive opportunity to bring more value to our audience, and grow our business to continue serving live music fans in new ways.”

Whatslively now joins noisy’s roster of owned media and festivals, including Australia’s largest nightlife platform, LINES.