Westpac ushers in huge summer of cricket with star-studded TV campaign via BMF Australia
Westpac will debut its first advertising campaign drawing on the star power of the bank’s partnership with Cricket Australia. The new series of three advertisements will air from Sunday 19 October and be broadcast throughout a massive summer of domestic and international cricket, culminating in the 2025-26 Ashes series.
The campaign, developed with Westpac’s strategic brand and creative agency BMF, features Australian cricket icons Pat Cummins, Alyssa Healy, Phoebe Litchfield, Alana King, Sam Konstas and Nathan Lyon celebrating those big life moments where It Takes A Little Westpac to get it done.
The ads kick start a significant, fully integrated program including in-stadium experiences, digital acquisition initiatives, and community engagement that fans will have the opportunity to experience throughout the summer.
The new ad campaign comes as the bank today announces Pat Cummins, Alyssa Healy and Phoebe Litchfield as Westpac Ambassadors to lend their star power to initiatives across the breadth of the partnership.
The campaign is the first major creative execution under new Chief Growth and Marketing Officer, Michelle Klein.
Says Klein: “This partnership is about more than just cricket – it’s about community, inclusion and momentum. It’s a proud moment for Westpac to step up to the crease and show how we’re backing Australians on and off the field. Whether it’s meeting savings goals for a holiday, bidding on your dream home at an auction, or helping businesses to grow and prosper, this new campaign shows it takes a little Westpac, and a little humour, to get it done and achieve your goals.”
Says Tom Hoskins, Executive Creative Director, BMF: “This summer of cricket is set to be huge. Not only is it an Ashes year, but it also marks the first innings of the partnership between Westpac and Cricket Australia and we’re enormously proud to help bring this to life. Just like in sport, the momentum that comes from reaching a financial milestone is worth celebrating, and what better way to do it than with a team of fired-up Aussie cricketers.”