Westpac joins the ‘Night-time Economy’ in latest campaign via DDB promoting 24/7 banking

Westpac has launched a new campaign promoting its 24/7 banking services via agency DDB Melbourne, with the line ‘Banking just joined the nightlife’.

The campaign is built around the many ways Westpac helps customers make the most of Australia’s vibrant, diverse ‘night-time economy’.

VIEW THE ‘NIGHTIME ECONOMY’ 60 SEC SPOT

The launch TVC shows the energetic commerce that sparks up all over the country when the sun goes down. It’s the quiet, almost poetic story of what goes on while most of us sleep. The TVC is shot through the eyes of a food truck owner, who sets up shop as everyone else is going home for the day and wraps with him banking the night’s takings at a new Westpac 24-hour branch.

Says Andrew Little, managing director DDB Australia: “The new 24/7 self serve branches are brilliant for business customers who work at night or need to bank at night. This is an outstanding new branch format that has been embraced by Westpac customers. Marry this with all of our other 24/7 services and Westpac is truly supporting Australians 24/7.”

Says Darren Spiller, DDB Melbourne executive creative director: “Customers are in the driving seat and Westpac is here to support their lives, in increasingly new diverse and accessible ways. We’re all part of the night-time economy now.”

The campaign launched nationally on Sunday November 3. It’s supported by outdoor media and a dedicated website which details Westpac’s ‘night-time economy’ banking options.

Client: Westpac

MediaCom