Westpac highlights help in life’s eventful moments in new campaign via DDB Sydney
Westpac has launched its new brand campaign, created by DDB Sydney highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small.
Says Jenny Melhuish, group head of brand, advertising and media, Westpac: “Our new work builds on our ‘help’ series, which focused on those really big life moments like starting a business or separating from a partner, and extends to those smaller eventful moments such as losing a phone, starting a new relationship, or getting your first pay cheque. We want to show Australians that we understand life is made up of these big and small moments – and as they need us, we are here to help.
“Our new app is making banking simpler, our products are designed to support customers reach their money goals, and our website has loads of tools and tips to help Australians prepare financially for whatever life throws at them.”
This evolution has resulted in a refreshed Westpac brand, which aims to have broad appeal, and also create a closer connection with younger Australians. A bolder colour pallet, animation, and new tone of voice is all in play to make the brand more relatable.
The new campaign brings together four of Australia’s most exciting up-and-coming directors, Stefan Hunt, Danny Cohen, Shelly Lauman and Billie Pleffer, collaborating under the guidance of Lion director, Garth Davis.
Says Matt Chandler, executive creative director, DDB Sydney: “From the outset we wanted to go somewhere new with the work, while still holding onto the integrity of the brand that’s been established. Our ambition couldn’t have been better realised by the team from Exit Films. They gave us something so imaginative and heartfelt, it was a joy to be part of the process.”
The campaign launches nationally across TV, print, digital, out of home and social, from Sunday 7 March 2021
For more information on how Westpac can support visit: westpac.com.au/lifeseventful
Client: Westpac
Creative Agency: DDB Sydney
Production Company: Exit Films
Edit: The Editors
Post production: Alt.VFX
Sound: Sonar
Music Supervision: Level Two
Design: Interbrand
Media Agency: Spark Foundry
PR: Finchco Agency
45 Comments
go tom and sam!
VERY VERY GOOD
I felt something, more than I expected, well done
This is wonderful. Make me feel something.
Love the mixed media vibe, some really beautiful moments in there… impressive all around 👏👏👏
Great images and good storytelling.
Damn that got me in the feels
Omega is a brilliant track choice
Subtle yet stunning storytelling. Well done.
Beautiful storytelling and lovely craft. Congrats to all involved.
About a 6 compared to the 10s DDB made for Westpac last time.
Beautiful. Well done all.
Genuinely excellent
Compared to the Commbank brand ad (yawn) this wins hands down.
My friend the bank.
Really great! Why no director credit?
There are some pretty big claims for a big 4 bank in there.
But… this is really beautiful craft. My cynicism can’t deny that.
Looks like each part was a different director – with none other than Garth Davis overseeing it all.
Billie Pleffer, Stefen Hunt, Danny Cohen and Shelly Lauman all worked with Garth Davis to bring this to life!
So many feels. Gorgeous.
Absolutely awesome track choice. Especially for a bank! Nice work.
If I go to your bank with a birth certificate, will you let me get money out? I can’t really put it any more f****** simply than that, mate.
^
did you use wombstories as reference?
could have been cheesy but is very stylish. nice job.
Good for a bank ad.
Ordinary for everything else.
An expensive, glorified sell in hype video.
How they actually help?
I watched it over and over, i love it.
Well done, Tom. So bloody proud of you.
Great ad for Exit.
Ads that make you feel something? In 2021? Love this spot – great idea getting the up and comers under the guidance of a master film maker!
Random life stuff that happens in Australia. Show a shot of the chopper. Cut to logo.
Scroll Find a Finder’s Fee. Post message saying ‘I’ve DM’d you.’ Miss out. Troll Campaign Brief. Repeat. Cut to bitterness.
So honoured to see my ad formula being used so succinctly: https://vimeo.com/491874146
RIP to those directors fees
They credit ‘sound’ and ‘music supervision’. Where is the bit where they actually credit the band that wrote the song that they have used in this campaign?
Thanks frak been looking for the song its great!!!
CommBank have been trying to make an ad like this for years and instead make trash. This is excellent, they’ll be livid.
The song is the outro of New Slaves by Kanye West. Unbelievable it’s not credited anywhere??
Thanks for the track ID. And yes, unbelievable
Kanye West used the original recording in his song, “New Slaves.” West used the recording without the permission of the producer. The original is Omega a Hungarian band.
Thought this ad was supposed to be about challenges. At the time they were producing this ad it wa s disability week. Losing a phone an eventful moment . Come on , give us a break
How does a bank help with anything in this? They literally just make money… that is their only function.
Interesting meta messages. . . Westpac is a monster. Boys are bullies and that’s ok, girls need a saviour. What are we teaching our children. Very sad about this.
I’m glad it’s winter so I won’t be facing one of
those BBQ questions. . . . Where do you work!!!
I will need time to consider my response. I’ve never felt like this before.
Hope the singer and the young actress do well despite how WP depicted the young girl in this ad. I thought WP were kore evolved than this. Sad 😞