Westpac appoints BMF as new strategic brand and creative agency

Westpac has announced the appointment of BMF as its new strategic brand and creative agency.

Westpac Group Executive, Customer & Corporate Services, Carolyn McCann, said BMF were selected for their exceptional strategic thinking and creativity: “We are thrilled to welcome BMF to the Westpac family. Their innovative approach and proven track record in delivering impactful campaigns for clients aligns perfectly with our vision for the future. We look forward to collaborating with BMF to elevate our brand and engage with our customers in new and exciting ways.

“We would also like to extend our heartfelt thanks to DDB for their 13 years of partnership and invaluable contribution to our brand.”

Speaking about the new appointment, BMF CEO, Stephen McArdle says: “We are incredibly excited to be working with Westpac, bringing our strategic and creative expertise to life for one of Australia’s most iconic brands and companies. We can’t wait to work in partnership with the Westpac team to realise their ambitions around customer engagement and growth.”