Westpac and DDB Sydney part ways after 13 years

DDB Sydney has announced the end of its long-standing creative partnership with Westpac effective from February 2025.

The 13-year partnership has seen DDB Sydney and Westpac collaborate on many impactful and memorable campaigns, pushing the boundaries of creativity within the financial services category including ‘A Beautiful Partnership‘, ‘Life is Eventful‘ and ‘Post-Fire Cards‘.

In a joint statement DDB CEO Sheryl Marjoram, Chief Creative Officer Matt Chandler and Chief Strategy Officer Rupert Price said: “It’s a bittersweet farewell for us, as our time with the bank has resulted in some of the agency’s proudest moments.

“Over the years we defied the banking category with emotionally charged work that connected with Australians.

“We saw the brand through leadership changes, a Royal Commission, the global pandemic, and a 200th anniversary; we co-created products, services and platforms, and had the privilege of shining a light on the brave men and women of the Westpac Rescue Helicopter Service.

“Saying we’re proud of this relationship would be an understatement, we loved shaping this brand and believe it always showed in our work.

“To our clients, past and present, many of whom have become lifelong friends: you always asked the best of us and fought for the integrity of the work when it counted – we say a sincere thank you.
And to the many, many people of DDB, who over 13 years put their hearts, toil and talent into this long journey, we couldn’t be prouder of what we achieved together.

“For us, now a new chapter begins.

“With Australia’s most passionate, experienced and creatively-awarded financial services team, we are ready and looking forward to the new partnerships to come.”