Westmead Fertility Centre appoints Today the Brave as new full service agency

Today the Brave has been appointed by one of Australia’s leading fertility clinics Westmead Fertility Centre. As their agency of record, the full service agency will be providing integrated support across strategy, creative, design, media, social and PR.

Joining the agency’s diverse portfolio of clients, Today the Brave will be working with Westmead Fertility Centre to break the silence around infertility, while raising awareness of innovative fertility treatments available to aspiring families.

Says Celia Wallace, partner at Today the Brave: “We are ready to flex our full service offering, showcasing the quality, accessibility and innovation of the centre. As Westmead Fertility Centre continues to lead and innovate in the booming reproductive space, we are looking forward to extending this innovation mindset into their creative, strategy and media activity.”

Westmead Fertility Centre has been assisting Australians with realising their dream of becoming a parent for almost 40 years, but with one in six Australian couples now affected by infertility, their work has never been more important. The growth of the Assisted Reproductive Technology (ART) market in Australia is rapid, with recent data showing that one in 18 babies born in Australia are conceived via ART. This surge will see revenues at fertility clinics in Australia projected to climb to $856m over the next five years, driven by a rising maternal age and an increased demand for egg freezing.

Says Dr Lindsay Gillan, CEO, Westmead Fertility Centre: “We are ready to tell aspiring parents about our effective fertility treatments, state-of-the-art equipment and a highly experienced team – the platform for success. I have been inspired by Today the Brave’s ambitious creative vision for Westmead Fertility Centre and I am confident that together, we will take the brand to new heights.”

The appointment comes amid a continued period of growth for the full service independent agency, with a slew of new business wins joining the agency’s portfolio including Carnival Cruise Line, News Corp, HOYTS, the University of Sydney and TRUE NORTH.