Western Power: all it takes is one spark
October 14 2009, 10:48 am | | 20 Comments
Western Power wanted Marketforce, Perth to highlight the dangers of trees and power lines getting too close in summer.
Executive Creative Director: Andrew Tinning
Creative Team: Ryan Albuino and Andrew Chu
Photographer: Rob Simeon
Retoucher: Madelaine de Pierres
Agency Producer: Catalina Clema
Model Maker: Murray Edwards
Account Director: Brendan Lewis
Account Manager: Hannah Samsa
20 Comments
Good ad.
I reckon this would have been cooler if it was shot at the moment the power line and tree matches sparked. Otherwise it’s kind of boring.
Nice ad…
A Cannes contender?
That’s a really good, simple ad. I’ve never met Tinning, but he certainly seems to preside over consistently good ideas.
Well done boys. Great ad.
Very cleaver. Extremely jealous.
Marketforce. On fire!
Boom. Nice. Simple.
11:23 Agree 100% the moment the power line and tree matches sparked would be much better, but wouldn’t call it boring as is.
Tinning’s real strength is in making sure the suits and the client don’t fuck the ad up. There are hundreds of ways this can happen and they usually do. Looking at the size of the logo and the simplicity of the copy it is fairly likely he earned his money on this one.
I played with matches as a kid and this hits the note with me. I actually checked to see if all the ignition points would spark the next and yes they do. Like it!
Good on ya 11:23. You’re the sort that need to screw up a good clean idea with a bit of excitement, oh sorry “coolness”. Rule 1 here needs to be “If you don’t understand the idea, put your crayons in your pencil case & go outside & play with the other kids”. Knucklehead.
I reckon it would have been better if it was a photo and it had people in it so the target audience was reflected properly. I’m concerned that using matches as a visual could lead to kids playing with fire which would be counter intuitive and against our brand values. Did anyone run this by legal first? Duh….
@5:59 Come on mate, this is the ‘agency version’ on matter how hard Tinning worked I think you will find that the version that ran would be slightly different. Just guessing…
What about that classic anagram that escaped the proof-reader’s scruitiny in 4:20’s comment?
not actually showing the powerlines – cool vs communication
nice ad, would love to know what came first, the idea or the brief
Sorry 3.23, we don’t work like that on the west coast. It’s called integrity.
forget spark, all it takes is a gust of wind.
I do hope they lit those matches after the shoot – now that would have made a good viral
tim k – how old are you?
srsly wtf abt viral?