West Australian Ballet launches integrated 2026 season campaign with Hypnosis Perth
West Australian Ballet has partnered with Hypnosis Perth to develop a strategy and creative direction that both honours the company’s history and sets the stage for its future.
The collaboration kicks off with the 2026 season campaign, where the art direction and tone of voice honour ballet’s history while looking forward. With Baroque-inspired lighting, sets, and costumes, the photography brings drama, elegance, and timeless style, complemented by confident headlines set in hyper-saturated typography.
The campaign opens the doors to new audiences. It extends an invitation to all people to experience the magic of ballet for the first time, or to fall in love with it all over again. A reminder of the enduring power of dance to move, inspire, and connect.
The integrated launch will appear across outdoor, social and digital channels, ensuring West Australian Ballet is impossible to ignore as it approaches its 75th anniversary.
Guy Patrick, Hypnosis Creative Agency’s Executive Creative Director, said: “Working with West Australian Ballet carries immense weight. It’s not just because of its history, but because of the dedication and sacrifices of every dancer and staff member, past and present, who have brought this beautiful art to life. The entire Hypnosis team poured their hearts, souls, and smarts into creating work that will undoubtedly intrigue new audiences and invigorate existing ones.”
Lindsay Fletcher, Head of Marketing & Communications at West Australian Ballet, added: “Working with Hypnosis on both the brand strategy of the company moving forward and the creative for our 2026 season was a delight. The Hypnosis team really got to the core of how we want to show up for our audiences, new and existing. We are very excited to share this new direction over the coming weeks.”
Credits
West Australian Ballet
Lauren Major – Executive Director
David McAllister – Guest Artistic Director
Lindsay Fletcher – Head of Marketing & Communications
Hypnosis Creative Agency
Executive Creative Director: Guy Patrick
Managing Director: Amber Martin
Planning Director: Essie Zar
Art Director / Designer : Tina Milosic
Copywriter: Henry Maklovic
Srn Account Manager: Izzie Griffiths
Production: TPP Global Productions
Executive Producer: Lauren Edwards
Producer: Suzanne DeZeeuw
Production Manager: Alexandra Nell
Photographer: Mauro Palmieri
Director:Frank Carroll
DOP: Justin Griffiths
Camera assistant: Gareth Westen
Assistant Photographer: Amra Bellatalla
Photography Intern: Andrew Siney
Production Design: Kylie Clifford
Art Department Assistant: Lauren Widdicombe
Art Department Assistant: Kate Esbsary
Art Department Assistant: Kristy Armstrong
Editing:& Post Production : Frank Carroll
Gaffer: Michael Titter
Sound Design: Justin Braine
Music Composer: Louis Frere- Harvey
Animation: Nicols Garviria
Hair & Makeup: Nadia Duca
Hair & Makeup: Rebecca Bank
Hair & Makeup: Nicole Spiro
