WelleCo appoints Superhuman as media partner

Global wellness brand WelleCo has appointed newly launched independent agency Superhuman Media as its media partner in Australia.

Superhuman will lead media strategy, planning and investment for WelleCo. Founded by Elle Macpherson, WelleCo has built a strong position in the premium ingestible beauty and wellness category, with a loyal global following and distribution across key markets. The brand is now focused on scaling awareness and building new growth pathways as it looks towards its next decade.

Says Claudia Dwyer, Chief Marketing Officer at WelleCo: “WelleCo is focused on developing a media strategy that aligns directly with our commercial objectives, rather than running campaigns in isolation. Superhuman’s senior-led talent model enables us to work strategically from the outset – shaping how media contributes to both brand ambition and business growth. Their balance of upstream strategy and hands-on execution makes them an ideal partner for our next phase.”

Says Luke Maher, Founder of Superhuman: “We’re incredibly excited to partner with WelleCo. It’s a brand with a strong foundation and global momentum, and our role is to build on that with smart, creative and commercially effective media that fuels the next wave of growth. It’s exactly the type of media planning we thrive on.”

The appointment continues Superhuman’s momentum, with the agency recently announcing its partnership with Neighbourhood Watch and set to unveil further partnerships in health, education and e-commerce in the coming weeks.