WEHI’s ‘You Are the Cure’ campaign by DPR&Co recognised at APAC Drum Awards

DPR&Co’s campaign for WEHI (The Walter and Eliza Hall Institute of Medical Research) has taken out the Silver award in the hotly contested Not-For-Profit and Charity category at this year’s APAC Drum Awards in Singapore.

 

Sarah Saunders, Head, Communications and Marketing at WEHI, reinforced the importance of bringing the medical research institute’s impact to life with freshness and authenticity: “Our scientists are working to help solve some of the world’s most complex health problems, and it was important the campaign highlighted the potential impact of that work.”

Richard Ralphsmith, DPR&Co Co-Founder and Executive Creative Director was equally delighted by the win: “Everyone at the agency and our team of partners is thrilled with this recognition,” he said. “We all put our heart and soul into making a real difference for WEHI.”

Ralphsmith went on to express his thanks to the WEHI communications and marketing team for their willingness to explore creative ideas with genuine cut-through: “The WEHI team deserves a great deal of credit, both for this campaign, and everything they do to build the WEHI brand and attract fundraising. We’re extremely fortunate to be partnering with them.”

WEHI:
Head Communications and Marketing: Sarah Saunders
Brand Manager: Tali Caspi

DPR&Co:
Co-founder and Executive Creative Director: Richard Ralphsmith
Co-founder and strategy Director: Philip Huzzard
Director of Client Services: Leanne O’Connor
Account Director: Bella Ninis
Senior Writer: Andrew North
Head of Art: Frankie Ey

Fiction Films
Director: Jake Robb
Producer: Jackie Fish