Webinar: The Triple Opportunity of Attention: Held tonight, 5:30pm – 6:30pm AEST 

Tonight, three of the world’s leading experts in marketing effectiveness – System1’s Orlando Wood, Amplified Intelligence’s Karen Nelson-Field and international marketing consultant Rob Brittain – will take marketers and agencies through their latest marketing effectiveness study, The Triple Opportunity of Attention.

They’ll demonstrate how the right mix of creative, media and investment can triple attention and maximise ROI for clients and brands, in a webinar hosted by Advertising Council Australia and WARC.

The research combines data from the ACA Effectiveness Database* with attention metrics from Amplified Intelligence and emotional response testing from System1, to analyse the impact of creativity, attention and Extra Share of Voice (ESOV) on business growth for the first time.

It will be an invaluable session for those looking to manage their marketing dollars with certainty and prove effectiveness amid a tight economy.

WEBINAR DETAILS
5:30pm-6:30pm AEST
Thursday 28 September 2023
Cost: Free
Register here

*The ACA Effectiveness Database contains hundreds of Australian Effie Award-winning campaign entries judged on their effectiveness and proven results in the marketplace.