we scout adds Lounge Lovers, RAM Trucks Australia and UNEND to client portfolio

Independent PR and communications agency we scout has added three new brands to its client partner portfolio securing Lounge Lovers, RAM Trucks Australia and UNEND following a series of competitive pitches.

As Lounge Lovers continues to evolve its brand positioning, the leading Australian furniture retailer has engaged we scout to drive its corporate communications strategy, support new range launches, and strengthen its position as a category leader.

Nicole Denning, Marketing Lead at Lounge Lovers, said she’s looking forward to the partnership, which is a strategic move for the Australian furniture pioneer as it looks down the barrel of rapid growth: “We were looking for a partner that could bring creativity and commercial impact to our corporate strategy, and we scout’s approach immediately stood out. Their ability to blend storytelling with strategic execution makes them the right partner for Lounge Lovers as we take the brand into its next chapter.”

RAM Trucks Australia has partnered with we scout, marking the beginning of an exciting chapter for one of the industry’s most trusted truck brands.

Karen Ling, Sales Planning and Distribution Manager, says the collaboration combines RAM Trucks Australia’s legacy of robust performance with we scout’s innovative brand strategy expertise to drive forward connections with key audiences for the brand. This partnership will prioritise experiences designed specifically for RAM Trucks Australia’s dealer network, regional sales teams, and media: “Ram Trucks Australia are really excited to be working with we scout in 2025 on an exciting new chapter for our brand. we scout showed us they understand who we are, and we are looking forward to a rewarding partnership.”

Also joining the we scout team of client partners is UNEND, a newly launched advisory aiming to transform the events industry by embedding circularity and sustainability into its core.

Kirby Clark, General Manager of UNEND, said this launch is a huge movement for the events industry and they have partnered with we scout as they deeply understand the nuances of the industry, and know how to craft a narrative that drives engagement and actionable change: “The experiential marketing and events industry needs a radical shift, and UNEND exists to challenge the status quo. we scout deeply understands our mission and will play a key role in helping us drive meaningful conversations and action across the industry.”

Lori Susko, Co-Founder of we scout, says of the new partnerships: “We love working with brands that are shaping culture, redefining industries, and making a real impact. Lounge Lovers, BEDGEAR, and UNEND each represent exciting movements in their respective industries, and we’re thrilled to go on this journey with them as they enter their own respective stages of growth and impact. This also marks an exciting new phase of growth for us, as an agency. At we scout, we bring a mix of creativity, strategy, and commercial thinking to every brief, ensuring our clients not only stand out but shine bright for the right reasons.”

we scout’s latest client partner wins continue the agency’s momentum, following successful campaigns for brands like Betashares, CASETiFY, and the National Rugby League. With five years in operation, the agency remains focused on innovation, agility, and delivering PR strategies that go beyond media coverage to drive business outcomes.

L-R: we scout co-founders Annabelle Jones and Lori Susko

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