We Are Phoenix joins the Assembled Group 

Assembled Group has announced that multi-award-winning experiential marketing and event agency We Are Phoenix has joined the Group.

As an emerging powerhouse in experiential marketing, We Are Phoenix delivers services for its clients that incorporate brand experience, activation, outdoor events, and conferences, as well as all ancillary activities to bring those events to life.

“We couldn’t be more excited to add We Are Phoenix’s expertise to our suite of specialised marketing and communications services,” said Assembled Executive Chair Craig Hart. “Their ability to orchestrate activations and experiences on the scale that Phoenix does, adds a dynamic dimension to our capabilities, complimenting the work of our other agencies.”

The principals of We Are Phoenix are Amber and Ben Coupe. We Are Phoenix has risen swiftly to prominence since Amber started the business in 2015, with her partner Ben, recently stepping into the role of CEO.

The vision of Phoenix is to be the national leader in the delivery of premium events and brand experiences. They are highly regarded for the work they have delivered for leading brands including Ford, Afterpay, Michelin and Australia Post.

In 2023 Phoenix won National Corporate Management Company of the year at the Australian Event Awards and were also announced as “Event Agency of the Year” by Media Event Awards.

Says Amber and Ben: “Assembled possesses the experience and interest in supporting us to reach our full growth potential. The other capabilities that Assembled has across creative, content, media, strategic communications, and consumer PR, gives us an edge in potential collaborations for delivering more solutions to our clients than we could achieve alone.”

Ben and Amber reside on the Gold Coast, but they have a team in Melbourne who have relocated to the Assembled office.