We Are Different announces senior appointments and new hires

Multi-award-winning earned-first creative agency, We Are Different, has announced a series of senior appointments and new hires across its growing team.

Zoe Finlayson has been elevated to the newly created role of group performance director. She joined Different in March 2021 from TBWA’s FleishmanHillard, and in just under two years has led and grown a strong portfolio of blue-chip client accounts across travel, FMCG and consumer tech categories.

Caitlin Falls has also been promoted to the role of performance director following a year-long stint with the agency. Falls joined Different in September 2021 from Ogilvy PR’s consumer agency, Pulse. She has been instrumental in driving client and team performance at Different, while also co-chairing the agency’s employee-engagement program, Culture Club.

In new hire news, Ellen Cartwright, Katie Sverchek and Stephanie Alcevski join the agency as senior performance executives, helping drive client results across earned, owned and paid channels. Cartwright, Sverchek and Alcevski join Different from Alt/Shift, The 6AM Agency and Dentsu Creative, respectively. The agency also recently appointed Adrian Ceccato and Maddie Smith to the roles of performance executives.

Says Stuart Terry, founder and director of We Are Different: “It’s exciting to see Different go from strength to strength, offering clients the scale and team know-how that makes a real difference to their business. The team are among the best and brightest – they know what great PR looks like, but they’re also lovely humans who are passionate about the work and team culture.

“Anyone who’s met Zoe knows that she’s a force to be reckoned with, and Caitlin brings natural charm and smarts to everything she does. Together with the promotions and new hires, we’re set up for an even more exciting future with Different.”

Different is an independently-owned, earned-first creative agency that launched in June 2019. In just over three years the agency has grown to a team of 15+, won over 20+ industry awards and works with blue-chip clients including Snapchat, HelloFresh, Big Red Group, Brown-Forman, Bayer Australia, Kimberly-Clark, Edgewell Personal Care, hipages Group and The Australian Podcast Awards.