WD2026 launches First Nations-led brand identity via Shape History to amplify regional voices and drive global feminist impact
The Women Deliver 2026 Conference (WD2026) has just unveiled a bold new brand identity – a culturally rich, First Nations-led design system that centres First Nations leadership and authentically reflects the diversity of the Oceanic Pacific region.
Created by impact-first communications agency, Shape History, the brand marks an important expansion of the Women Deliver core identity, co-created with regional artists and cultural leaders from Polynesia, Micronesia, Melanesia and Narrm (Melbourne).
Contributing artists include:
Mere Rasue (Fiji)
Kyra Clarke and Toi Ngāpuhi weavers Rebecca Toki and Taimarino Riwai (Aotearoa/New Zealand)
Roldy Aguero Ablao (Mariana Islands)
Simone Thomson, Wurundjeri and Yorta-Yorta artist (Narrm/Melbourne)
Drawing inspiration from traditional weaving practices, the brand’s interwoven patterns and vibrant colours symbolise unity, strength, and shared purpose across distinct cultures and territories.
Ayesha Gardiner, Associate Strategy Director at Shape History, says: “This brand demonstrates the result of deep listening, humility, and genuine power-sharing when it comes to creative co-creation. It is a celebration of First Nation leadership and community-driven solutions that drive lasting impact in gender equity. ”
Says Kimberley Lufkin, Director, Brand and Narrative, Women Deliver: “Co-created with First Nations artists across the Oceanic Pacific, the WD2026 brand reflects a powerful act of cultural leadership at a time when feminist movements are reimagining the future and rising to resist the global rollback of rights. It’s built from care, creativity, and lived experience—and shaped by those too often pushed to the margins of global decision-making. Every element carries the voices, histories, and visions of the region. ‘Change calls us here’ is more than a tagline—it’s the spirit of WD2026, and a commitment to build global spaces where power is reimagined.”
At a time when DEI and social justice commitments are being quietly rolled back across sectors, WD2026 and Shape History stand firm in a values-driven approach. This brand is a timely reminder that real inclusion is not a gesture—it’s a process of ceding power, listening deeply, and ensuring that those most impacted lead the way.
Says Geli Luna, Associate Design Director at Shape History: “We didn’t just design a brand—we shaped it around the creative leadership of artists from across the region. Each submission carried its own truth, history, and visual language, and our role was to honour that. This wasn’t about imposing a style; it was about weaving together distinct voices into a unified identity that still leaves room for individuality. That’s what makes this brand powerful—it’s not just representing the region, it’s built by it.”
WD2026 Conference will convene over 6,000 leaders, advocates, and policymakers in Narrm—on the unceded lands of the Wurundjeri Woi Wurrung Peoples of the Kulin Nation. Together, they will drive urgent action on gender equality, sexual and reproductive health and rights, climate justice, and decolonisation—positioning Narrm as a global learning site rooted in First Nations wisdom.
For more information and to explore the WD2026 brand, visit the Women Deliver website.
For more information on Shape History, visit the website.
CAMPAIGN TITLE: WD2026: Change Calls Us Here
CLIENT: Women Deliver
CREATIVE AGENCY: Shape History
ASSOCIATE STRATEGY DIRECTOR: Ayesha Gardiner
ASSOCIATE DESIGN DIRECTOR: Geli Luna
DESIGNER: Anya Parakh
SENIOR STRATEGY EXECUTIVE: Anushka Dalal
WEB AGENCY: Aardvark Brigade
CONTRIBUTING ARTISTS:
Mere Rasue (Fiji)
Kyra Clarke and Toi Ngāpuhi weavers Rebecca Toki and Taimarino Riwai (Aotearoa/New Zealand)
Roldy Aguero Ablao (Mariana Islands)
Simone Thomson, a Wurundjeri and Yorta-Yorta artist based in Narrm (Melbourne).
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