Wattyl appoints Thompson Spencer as full-service agency across Australia + New Zealand

Thompson Spencer has been appointed as Wattyl’s trans-Tasman full-service agency, following a competitive pitch process. The agency will be responsible for all aspects of Wattyl’s creative, media, and production across both Australia and New Zealand.

Wattyl has a proud heritage of close to 110 years of supplying commercial, trade and DIY customers with high quality paints and coatings. Known for their consistency in manufacturing high-quality products specifically designed for the harsh Australian and New Zealand conditions.

Wattyl they start with? As part of their first major campaign, Thompson Spencer will spearhead the creative relaunch of Wattyl Solagard paint, a heritage offering renowned for being “the number one under the Australian sun.” The campaign is designed to support the new pre-mixed exterior paint ‘Ready to Go’ range now available at Bunnings stores across Australia.

An egg-citing comeback. In a nod to the past, the campaign will revive and reimagine the iconic 1980s “egg frying” creative scene, a memorable and nostalgic moment in Australia’s advertising history. Thompson Spencer’s refreshed approach will celebrate Wattyl’s long history of supplying proven products while appealing to a new generation of consumers, emphasising the brand’s trusted performance in demanding weather conditions. The campaign will leverage TV, out of home, social, BVOD and programmatic video channels.

Says Melanie Spencer, co-founder and CEO, Thompson Spencer: “We are thrilled to be chosen as Wattyl’s dance partner across Australia and New Zealand. As a brand, Wattyl has such a rich heritage, and we’re eager to bring fresh creative energy and strategic insight to help take their presence in the market to new levels. This win is a testament to the hard work and passion of our team, and we’re primed and ready to roll out a fresh coat of innovative campaigns that resonate with both long-time customers and a new generation.”