Ward 6, Sydney takes on Type 1 diabetes in new integrated campaign for Novo Nordisk
Ward6, Sydney has launched a new campaign for world leading diabetes care company, Novo Nordisk. The objective is to inspire the medical community to consider individual needs of patients when it comes to prescribing medicines.
Says Novo Nordisk senior product manager, Kylie Myers: “The management of Type 1 diabetes is much more serious than regular Type 2 diabetes. Patients often need up to four insulin injections a day as well as regular blood glucose tests. Ward 6’s innovation has truly captured the medical arena’s attention.”
Adds Ward6 creative director, Hugh Fitzhardinge: “Novo Nordisk have always been at the forefront of diabetes care. In fact, the company developed the original insulin. As well as this campaign Ward6 have partnered with Novo Nordisk to develop specialised medical content and an educational platform for specialists, GPs and nurses.”
Client: Kylie Myers, Senior Product Manager
Creative Directors: Hugh Fitzhardinge & Grant Foster
Head of Planning: David Cousins
Group Account Director: Jessica Woodfield
Account Director: Anna Lobaczewski
Specialised content: Nathan Oates
Digital Business Manager: Jason Armstrong
Senior Digital Producer: Richard Fox
Senior Digital Designer: Daniel Pacey
Senior Web and Mobile Developer: Jonathan Xie
Digital Developer: Kashi Samaraweera
Typographer: Rudi De Wet
Photographer: Danny Eartwood
6 Comments
Bless, they keep rolling out 90’s print ads and call it integrated and campaign
Surely they could have put a few more names on the credits?
A lot of credits for a stock shot and some type ?
Bad. Real bad. Stick a stock photo alongside some arty looking copy that no one is going to read. Hopeless.
The article is not correct. Lilly developed and commercialised the first insulin, human and analog.
Utter shite. I imagine the digital flow of this won’t be authentic either.