Ward 6, Sydney takes on Type 1 diabetes in new integrated campaign for Novo Nordisk

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Novo Nordisk award ads_1.jpgWard6, Sydney has launched a new campaign for world leading diabetes care company, Novo Nordisk. The objective is to inspire the medical community to consider individual needs of patients when it comes to prescribing medicines.

 

Says Novo Nordisk senior product manager, Kylie Myers: “The management of Type 1 diabetes is much more serious than regular Type 2 diabetes. Patients often need up to four insulin injections a day as well as regular blood glucose tests. Ward 6’s innovation has truly captured the medical arena’s attention.”

Novo Nordisk award ads_2.jpgNovo Nordisk award ads_3.jpgAdds Ward6 creative director, Hugh Fitzhardinge: “Novo Nordisk have always been at the forefront of diabetes care. In fact, the company developed the original insulin.  As well as this campaign Ward6 have partnered with Novo Nordisk to develop specialised medical content and an educational platform for specialists, GPs and nurses.”

 

Client: Kylie Myers, Senior Product Manager

Creative Directors: Hugh Fitzhardinge & Grant Foster

Head of Planning: David Cousins

Group Account Director: Jessica Woodfield

Account Director: Anna Lobaczewski

Specialised content: Nathan Oates

Digital Business Manager: Jason Armstrong

Senior Digital Producer: Richard Fox

Senior Digital Designer: Daniel Pacey

Senior Web and Mobile Developer: Jonathan Xie

Digital Developer: Kashi Samaraweera

Typographer: Rudi De Wet

Photographer: Danny Eartwood