Wanderlust distills nature’s wisdom in new campaign with director Dylan Harrison of Hooligan Collective

Production company Hooligan Collective and director Dylan Harrison have teamed up with Wanderlust Australia & New Zealand to create a new national TVC and social media campaign.

Featuring acclaimed yoga instructor Lara Zilibowitz and former Australian of the Year Adam Goodes, the campaign celebrates the connectedness to nature at the heart of the brand, using only plant based, natural ingredients.

In the spots, Lara creates a beautiful mandala of local plants and flowers, a symbol of the universe in its ideal form, representing the connection between our inner realities and the external natural world. So too both Lara and Adam reflect on the interconnectedness of the natural world, the natural plant based ingredients in all Wanderlust products and nurturing our true nature within.

Says Harrison: “Unlike the competitors, all Wanderlust supplements are made with plant based natural ingredients, with no nasty surprises. Working with both Lara and Adam was a real joy, as they live their lives connected to the natural environment and are able to articulate that connection so effortlessly.”

The Campaign will run in various lengths on television nationally, online and paid social media.

Wanderlust Marketing Director: Joanna Warr
Creative Direction: Hooligan Collective
Production company: Hooligan Collective
Director: Dylan Harrison
DOP: Hugh Miller
Colourist: Billy Wychgel
Sound & composition: Shaun Clifford @ Cheshire Audio
Vocals: Holloway