WA media industry raises $60k for The Salvation Army’s The Oasis Project at first Oasis Sleepout

April 7 2025, 10:07 am | BY Ricki Green | No Comments
WA media industry raises $60k for The Salvation Army’s The Oasis Project at first Oasis Sleepout

WA’s media industry up a little worse for wear Friday March 28 after spending the night sleeping in a carpark for the inaugural Oasis Sleepout.

 

Over 45 representatives from media and creative, including Campaign Brief’s own Adam Shaw, took up the challenge to join the committee’s first Oasis Sleepout and were tasked with raising $500 each, making the target total $30,000.

Oasis Chairperson and Carat WA Client Partner Michelle Testa wanted to immerse the industry in an experience that is sadly all too common and allow The Salvation Army to demonstrate a taste of what it’s like for homeless in Australia.

WA media industry raises $60k for The Salvation Army’s The Oasis Project at first Oasis Sleepout

Says Testa: “What started as a small idea to continue to connect our event to its core purpose, quickly became the most talked about event in the industry – and for good reason. Waking up this morning and knowing I could have a hot shower and grab a strong coffee before retiring to bed tonight, is not the luxury those living rough have.

“I’m absolutely blown away with the generosity of those who did not hesitate to sleep out and for the Salvation Army in creating such an immersive experience, to have a night in their shoes.”

WA media industry raises $60k for The Salvation Army’s The Oasis Project at first Oasis Sleepout WA media industry raises $60k for The Salvation Army’s The Oasis Project at first Oasis Sleepout

The Salvation Army’s Guy Rees says: “Nearly 40,000 children and young people have nowhere to live across Australia, around 9,500 are aged between 15 -17.

“Over 30% of the children and young people identify as First Nations. These 40,000 children and young people have presented at homelessness services across the country with over 44% accessing homelessness services are still homeless after initial support.”

WA media industry raises $60k for The Salvation Army’s The Oasis Project at first Oasis Sleepout WA media industry raises $60k for The Salvation Army’s The Oasis Project at first Oasis Sleepout

The initial $30k was reached with a week to go, another $10k added in 24 hours before the sleepout with participants arriving to their ‘home’ for the night, with a total of $50k.

Pushing the donation over $60,000 was a donation from major sponsor, Crown Resorts and their Foundation, donating $100 to each of the 47 that slept out.

WA media industry raises $60k for The Salvation Army’s The Oasis Project at first Oasis Sleepout WA media industry raises $60k for The Salvation Army’s The Oasis Project at first Oasis Sleepout

Says Kelly Townson, Group General Manager, Crown Resorts Foundation: “The Crown Resorts Foundation takes immense pride in once again supporting the Oasis Ball, The Salvation Army, and the media, marketing, and advertising industry of Perth who slept out for Oasis. It is truly inspiring to witness the collective desire of so many individuals to give back to our community and we are delighted to be able to make a $100 donation to support each of the 47 sleepout participants.”

These funds go directly to The Salvation Army for The Oasis Project.

WA media industry raises $60k for The Salvation Army’s The Oasis Project at first Oasis Sleepout WA media industry raises $60k for The Salvation Army’s The Oasis Project at first Oasis Sleepout

Says Rees: “WA youth service provides invaluable holistic support to children and young people experiencing these challenges. We provide crisis support, transitional housing and pathways into community housing and private rental, education and training.

“Our model of care ‘journey to independence’ enables us to walk alongside young people meeting them where they are and journeying together to a safe and brighter future.”

WA media industry raises $60k for The Salvation Army’s The Oasis Project at first Oasis Sleepout WA media industry raises $60k for The Salvation Army’s The Oasis Project at first Oasis Sleepout

Attendees heard from a past Salvation Army client about their lived homelessness experience from the early age of 14. It was a touching tribute to the importance of connection, safety and family in creating a home. Following, TSA led a tour to key hotspots within the CBD, shifting our perspectives on city infrastructure and what we may see in our day to day walking the city streets.

The evening concluded with a session at The Beacon, a short to medium term accommodation for up to 90 displaced people where the current cost of living and housing crisis was put into a completely new perspective.

To see some behind the scenes from the night, visit the Oasis Ball Instagram.

If you’d like to add your support, please give generously: https://fundraise.salvationarmy.org.au/t/oasis–sleepout–2025

What a great way to open our 2025 donations! There’s more in store before the main act, so stay tuned and don’t forget to book your tickets.

Oasis Ball ‘On Broadway’
Theatre: Crown Towers Ballroom
Opening: 6.00pm (curtains up: 6.30pm)
Tickets: Online here or contact Alicia Campbell at oasisballtickets@gmail.com

Oasis would like to Acknowledge Nick and Jamie from Apertunity for capturing the night.

WA media industry raises $60k for The Salvation Army’s The Oasis Project at first Oasis Sleepout WA media industry raises $60k for The Salvation Army’s The Oasis Project at first Oasis Sleepout WA media industry raises $60k for The Salvation Army’s The Oasis Project at first Oasis Sleepout WA media industry raises $60k for The Salvation Army’s The Oasis Project at first Oasis Sleepout

 

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