WA Liberal Party unveils new 2025 State Election campaign via Jungle Creative and Mass Media

The WA Liberal Party is stepping up for Western Australians with a new creative campaign created in collaboration with Jungle Creative and Mass Media.

 

Conceptualised by Niall Stephen and directed by Daniel Oreskovich, Jungle Creative set out to produce a campaign that cuts through the noise of typical political advertising with creative storytelling and a clear message: it’s time to build a better future for WA.

The campaign features two distinct spots: Dark Shadow highlights the challenges Western Australians face under Labor, while Better Future offers a positive, forward-thinking vision of what the Liberal Party is ready to deliver. From addressing cost-of-living pressures to fixing the health system and creating safer communities, the campaign connects with voters on issues that matter most, in a way that feels genuine and authentic.

Says Oreskovich: “This campaign isn’t just about showing Western Australians that the Liberal Party understands their concerns, but that political advertising can move beyond the traditional ‘death-by-PowerPoint’ approach with strong creative and simple, impactful messaging. We’ve worked hard to create something that people will actually engage with on their screens.”

Says Stefan Giuffre, director of Mass Media: “It’s about resonating deeply with audiences and delivering maximum impact. We wanted to ensure the campaign reaches voters across all corners of Western Australia, in any situation.”

The campaign is currently rolling out across television, digital, radio and social media, ensuring widespread reach with voters throughout the state.

Jungle Creative
Creative Director and Editor – Daniel Oreskovich
Copywriter – Niall Stephen
Production Manager – Callum McGregor
DOP and Colourist – Taylor Edwards
Assistant Camera – Shane van Litsenborgh
Gaffer – Michael Titter
Best Boy – Matt O’Sullivan
Audio and Sound Design – Tim Bott
Hair and Makeup – Kelsey Regal, Crystal Mitchell
Art Department – Lara Oreskovich
BTS – Harne Hennessey

Mass Media
Media Planning & Buying – Stefan Giuffre