Volkswagen launches ‘Ruined’ print campaign for Volkswagen Genuine Accessories via DDB Syd
Volkswagen Group Australia and DDB Group Sydney have created a print campaign to promote Volkswagen Genuine Accessories.
The “Ruined” series uses visual analogies to explore the thought that you should never cut corners after you’ve purchased something great. Each execution compares two seemingly unrelated purchases and allows the viewer’s imagination to summarise the outcome.
Says Dylan Harrison, ECD at DDB Sydney: “Volkswagen is renowned for making cars of the highest standards. Their accessories are no different; And if you skimp on this seemingly trivial detail when buying a VW, you could be ruining the car.”
Volkswagen Genuine Accessories are designed and built directly by the teams that make each vehicle and are created to fit perfectly as well as come with the same quality assurances that Volkswagen have built their reputation on.
Agency: DDB Sydney
Executive Creative Director: Dylan Harrison
Creative Group Heads: Steve Hall & Dan Seager
Creative Team: Michael Ashton & Lazrus Simons
Managing Partner: Nicole Taylor
Group Business Director: Duncan Stevens
Account Manager: Harry Mountier
Planner: Russ Mitchinson
Art Buyer: Leesa Murray
Finished Artist: Justin 
Hoyer
Print Producer: John Wood
Production company: The Drawing Book
Illustrator: Mike Watt
Illustration Producer: Bec Aitken
Media agency: Mediacom
Volkswagen Group Australia:
David Brown – Parts Sales & Marketing Manager
14 Comments
Nice and shiny and ready for Cannes
This is AWESOME coming from VW. The only thing that makes a VW more reliable is waiting for the genuine parts to fail then replacing them with non genuine parts.
you can’t call it scam if you have the client and have had it for donkey’s.
enjoy your Cannes Golds, DDB!
Oh yeah!
bringing back G.Lois
Well, I’m certainly hunting high and low for a team that can do print these days. What with it being such a growing medium and all. Also, can anyone help me operate my fax machine?
These won’t even be shortlisted at Cannes. They’re shite.
Weak.
Bonsai works, but not the rest.
These will never get a sniff at Cannes, or anywhere else. They are barely worthy of a student’s book
nice work if you’d just stared ad school in 1990
Will these be running in the Manly Daily?
its usually around cold season each year when DDB reveal their annual VW ‘initiative’ print campaign. obviously been kicking around someones bottom drawer for years (since the 90’s) in search of a client prepared to let them run it.
Nice work Lazza and Mikey.
Except for the Bonsai one, they don’t make sense.