Volkswagen introduces the new Tiguan SUV in latest integrated campaign via DDB, Sydney

CB Exclusive – Volkswagen has built upon its history of insightful and amusing advertising to announce its new Tiguan SUV, via an integrated campaign. The campaign will run in Australia and South Africa, with both executions developed by DDB Sydney.

The campaign challenges one of the most common stereotypes associated with SUVs, highlighting that the Tiguan’s stylish design, spacious interior and class leading technology make it easy to forget you’re behind the wheel of a “family car”.

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Says Ben Welsh, chief creative officer, DDB Group Sydney: “We’ve all been there. So caught in a moment that you forget everything else around you. That’s the insight that’s at the heart of this campaign. A couple enjoying all the best that the new Tiguan has to offer that they let their guard down reverting to life without responsibilities, even if just for a fleeting moment.”

Says Ben Wilks, general manager marketing, Volkswagen Group Australia: “The Tiguan is a brilliant and practical family car, and with premium design characteristics, it also has a wide ranging appeal.  We really wanted to highlight that and we are thrilled with the fully integrated campaign we’ve developed.

“We are glad to be working with partners in DDB that have a great understanding of our brand and our desire to bring fun into life – whether through our products or our communications.”

The campaign runs nationally and includes TV, cinema, digital, print, OOH and social.

Volkswagen Group Australia

Jules Batstone, Senior Producer

Dan Mulligan, Senior Producer

Will Kerr, Producer

Ivan Yip, Senior Digital Designer

John Wood, Production Manager

Production Company: The Sweet Shop

Director: Noah Marshall

Producer: Tony Whyman

Executive Producer: Edward Pontifex

Managing Partner: Wilf Sweetland