Volkswagen Group Australia appoints We Are Social as social agency across key brands

Socially-led creative agency We Are Social has expanded its relationship with Volkswagen Group Australia, adding new brands to the portfolio.

Following a fiercely contested pitch, We Are Social has been selected to lead social strategy and execution for Audi, CUPRA, Škoda, and Volkswagen Commercial Vehicles. This expansion builds on a robust five-year partnership with Audi, during which We Are Social has boosted the brand’s presence through innovative social-first content and impactful influencer partnerships.

Under the new agreement, We Are Social will be responsible for building the group’s social strategy across Audi, CUPRA, Škoda, and Volkswagen Commercial Vehicles, elevating their presence through targeted channel management, creator engagement, and the execution of socially-led brand and model campaigns.

In choosing We Are Social, VGA was looking for an agency partner that could deliver best-in-class social thinking and execution at scale, to stand out in the competitive premium automotive sector.

Commenting on the appointment, We Are Social Australia CEO, Suzie Shaw, said: “Building on our successful five-year partnership with Audi, we’re thrilled to expand the relationship with Volkswagen Group Australia. This win is a testament to our team’s commitment to innovation and our deep social expertise. Working with iconic brands like those within VGA’s portfolio inspires us to continually push creative boundaries to help drive growth across the portfolio.”