Volkswagen embraces personality of key models in newly launched campaign via DDB Sydney


Volkswagen has launched a charming campaign via DDB Sydney, that taps into the quirky persona of each of its key models, including the Golf, Tiguan, Amarok and Polo.


The four films focus on each model’s personality with each coming to life by telling a real human story, such as confidence to get out of the mud for the powerful Amarok V6.

Says Ben Welsh, chief creative officer, DDB Sydney: “We are proud of the work because it is inherently human. The best Volkswagen ads always are. We’ve married human insights with Volkswagen models to create some charming stories.”

Says Nick Reid, marketing manager, Volkswagen Commercial Vehicles: “When you’re off-roading and something goes wrong, you feel like a right idiot – especially when your mates find out. The Amarok spot demonstrates that whatever you get into, the Amarok V6 Canyon gives you the power to get out of.”

The integrated campaign is running on TV, digital, social, out of home and through a partnership with The Block.

Creative Agency: DDB Sydney
Chief Creative Officer: Ben Welsh
Creative Partners: Jade Manning & Vincent Osmond
Creatives: Tristan Cornelius, Chris Johnson, Chris Ott, Jeremy Hogg, Richard Shaw
Managing Partners: Mandy Whatson & Nick Russo
Group Business Director: Astrid Noble
Senior Business Directors: Lisa Little-Cain & Oliver Gould
Senior Business Managers: Alex Lawton & Luke Thistleton
Business Manager: Hannah Makris
Business Coordinator: Rasheida Cooper
Chief Strategy Officer: Carl Ratcliff
Planning Director: Annabelle Rogers
Head of Integrated Content: Sevda Cemo 
Senior Producer: Anna Wright-Hands
Production Coordinator: Izzy Robertson 

Marketing Communications Manager: Rowena Kanna
Brand and Retail Communications Manager: Julia Reimnitz
Brand Communications Specialist: Hayley Phillips

Volkswagen Commercial Vehicles
Marketing Manager: Nick Reid
Product Marketing Manager: James Thompson
Retail & Digital Communications Manager: Nathan Johnson

Production Company: Revolver/Will O’Rourke 
Director: Matt Devine 
Managing Director/ EP: Michael Ritchie 
Executive Producer: Pip Smart 
Producer: Serena Paull 
DOP: Crighton Bone 
Post Production: Arc
Editor: Peter Sciberras
VFX Artist: Eugene Richards
Colourist: Billy Wychgel
Producer: Jess Calvert
Original Composition: SILK
Composers / Producers: Will Canning, Arian Jalali
Executive Producer: Chris King
Sound & Music House: Rumble Studios 
Sound Designer: Cameron Milne 
Composer: Johnny Green 
Sound & Music Producer: Michael Gie 
Casting: Danny Long Casting