Vodka Cruiser launches new ‘Bold Choice’ brand platform with spontaneous social experiment via Clemenger BBDO and Glue Society
Vodka Cruiser has unveiled its new brand platform ‘Bold Choice’, with a spontaneous social experiment that puts everyday Aussies at the center of its latest campaign developed by Clemenger BBDO and Glue Society.
The campaign transforms unsuspecting passersby into stars of a high-energy advertising campaign, capturing their spontaneous performances in real-time.
Sydney locals were invited off the street and into the Enmore Theatre, where they were met with elaborate, themed ‘Cruiser Worlds’ inspired by Vodka Cruiser flavors. Filmed like a live performance, each scene featured extravagant costumes, set designs, and choreographed dance numbers.
The campaign is now rolling out across cinema, social, online video and out-of-home.
Client – Carlton & United Breweries
Head of RTDs and Cider – Sarah Wilcox
Marketing Manager, Vodka Cruiser – Monique Di Gregorio
Brand Manager – Angelique Kyritsis
Creative Agency – Clemenger BBDO
Chief Creative Officer – Adrián Flores
Executive Creative Director – Richard Williams
Creative Director – Brodie King
Senior Art Director – Zoe Perrin
Senior Copywriter – Riana McKenzie
Designer – Sebastian Sarria
Chief Strategy & Experience Officer – Simon Wassef
Head of Strategy – Brooke Thompson
Strategy Partner – Brigitte Bayard
Managing Partner – Jason Melhuish
Group Business Director – Sam Siddons
Business Director – Lauren Mayne
Business Manager – Mack Horton
Executive Producer – Ainslee Littlemore
Editor – Jennifer Cahir
Social, PR & Influence Studio – Chemistry Set
Head of Cultural Design – Rhian Mason
Social Media and Content Director – Elly Brand
Production Company – Revolver
Directing Collective – Glue Society
Directors – Millicent Malcolm & Jonathan Kneebone
Managing Director/Co-Owner – Michael Ritchie
EP/Partner – Pip Smart
Executive Producer – Jasmin Helliar
Producer – Lib Kelly
DOP – Sherwin Akbarzadeh
Production Designer – Al Joel
Art Director – Emily Borghi
Choreographer – Maya Sheridan
Costume Designer – Matt Stegh
Post Production – Glue Society Studios
Editor – Luke Crethar
Colourist – Scott Maclean
Online – Scott Stirling
Media Agency – PHD & 1House
PHD
Group Planning Director – Elizabeth O’Dowd
Planning Director – Shahrzad Eftekhar
Investment Director – Ryan Wahl
Account Executive – Priya Rao
Digital Director – Carrie Nguyen
Digital Manager – Spencer Moore
1House
Social Planner – Zoe Moorhead
Social Specialist – Anna De Sousa