Vodafone Australia appoints Howatson+Company as new creative agency of record

Vodafone Australia has appointed Howatson+Company, Campaign Brief’s reigning Agency of the Year, as its creative agency of record.

The business was previously held by Saatchi & Saatchi Australia.

The appointment follows a comprehensive tender process managed by Trinity P3 and TPG Telecom (owner of Vodafone) procurement.

Says TPG Telecom Chief Marketing Officer Bec Darley: “Howatson+Company impressed us with their bold thinking, cultural alignment and creative firepower. Vodafone is a brand that thrives on challenging conventions, and we’re excited to partner with Chris and the H+Co team to push boundaries.

“I would like to thank Saatchi & Saatchi for their commitment and creativity over recent years.”

Says Chris Howatson, Founder and CEO, Howatson+Company: “This appointment means a lot to us. Personally, Vodafone was my first carrier. Professionally, Vodafone is one of the top 100 most valuable global brands and is on a growth gradient here in Australia. It’s a privilege to partner with Bec, Lisa Cronin and their teams”.

The Howatson+Company appointment is effective immediately.

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