Vocus launches new refreshed ‘Brilliant Made Simple’ brand campaign via FutureBrand

Vocus, Australia’s specialist fibre and network solutions provider, has launched a new-look brand via FutureBrand, reflecting the company’s vision to deliver an experience that is brilliant made simple.

 

The new brand provides a milestone in Vocus’ turnaround strategy, consolidating Vocus Group and Vocus Communications into one brand for the network services business serving the Enterprise, Government and Wholesale markets.

Says Kevin Russell, managing director/CEO, Vocus: “Vocus has made significant progress in our strategy to simplify and grow our business, and our refreshed brand reflects our clear focus on delivering an experience for our customers that is brilliant made simple.”

Vocus head of product and marketing Charlotte Schraa, said the new look retains a strong connection to the brand’s heritage, while providing a symbolic connection to Vocus’ core business in fibre and network solutions: “Now with a more dynamic brand identity, a compelling value proposition and added impetus behind our marketing, we’re hungry to show more customers the difference we can make.”

Says Richard Curtis, CEO APAC, FutureBrand: “In an industry where complexity abounds, it was clear the unique proposition to unify Vocus would hinge on the notion of simplicity. It was this insight that guided our approach for future-proofing the brand.

“What’s more, it’s a true reflection of how Vocus employees approach their work, from building a world-class network to building relationships with their customers.”

FutureBrand developed the branding with a visual identity system that tells the story of both brilliance and simplicity.

The refined logo communicates Vocus’ journey from a voice business to a fibre specialist, with the letter ‘O’ now representing a cross-section of a typical fibre optic cable. The same cables gave inspiration to a vibrant colour palette with the flexibility to speak to Vocus’ diverse customers. Tying these elements together is a bespoke graphic device which gives life to the brilliance of Vocus’ world-class network and the simplicity of the experience it aims to deliver for customers.

Client: Vocus
Head of Products & Marketing: Charlotte Schraa
Brand & Communications Manager: Stephen Ronchi

Brand Agency: FutureBrand
Group Account Director: Christina Kokkinakis
Design Director: Josh McGregor
Designer: George Coltman
Strategy Director: Amanda John
Account Manager: Emma Waterman

Motion Design: Never Sit Still