VML Sydney scores Gold Lion in Industry Craft for 1001 Optometry ‘The Hidden Eye Test’ campaign

June 18 2025, 5:31 am | BY Ricki Green | No Comments
VML Sydney scores Gold Lion in Industry Craft for 1001 Optometry ‘The Hidden Eye Test’ campaign

VML Sydney has taken home a Gold Lion in the Industry Craft Lions category at Cannes, awarded tonight at the festival.

 

VML Sydney scored Gold for ‘The Hidden Eye Test’ campaign for 1001 Optometry, which featured three executions ‘Eye Test’, ‘Eye Scan’ and ‘Eyecare’.

The Grand Prix was awarded to Artplan São Paulo for Idomed ‘Nigrum Corpus’.

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VML Sydney scores Gold Lion in Industry Craft for 1001 Optometry ‘The Hidden Eye Test’ campaign VML Sydney scores Gold Lion in Industry Craft for 1001 Optometry ‘The Hidden Eye Test’ campaign VML Sydney scores Gold Lion in Industry Craft for 1001 Optometry ‘The Hidden Eye Test’ campaign

Image credit: Cannes Lions 2025, Getty Images.