VML Sydney scores Gold Lion in Industry Craft for 1001 Optometry ‘The Hidden Eye Test’ campaign
June 18 2025, 5:31 am | | No Comments
VML Sydney has taken home a Gold Lion in the Industry Craft Lions category at Cannes, awarded tonight at the festival.
The win was for ‘The Hidden Eye Test’ campaign for 1001 Optometry, which featured three executions ‘Eye Test’, ‘Eye Scan’ and ‘Eyecare’.
The Grand Prix was awarded to Artplan São Paulo for Idomed ‘Nigrum Corpus’.
Download the Industry Craft Winners List
