VML digital art director Izaac Trpeski launches Macedonian sparkling water range ORO
Entrepreneur and VML digital art director Izaac Trpeski has launched a new bottled water range, ORO Naturally Sparkling Mineral Water, in the Australian market. Located high in the slopes of the ecologically friendly environment of the 2251m high Osogovo Mountains of Macedonia, ORO water comes from the largest geothermal systems in southern Europe.
Trpeski who has a Macedonian heritage was searching for a unique naturally sparkling mineral water source that was different to all the other artificially sparkling mineral waters on the Australian market.
Trpeski travelled to Macedonia in search of what would become ORO and found the rare water from an award-winning source discovered by Rio Tinto in the Kartovo region North East
Macedonia at the Topolovik spring high in the Balkan Peninsula. This water is formed from
an artesian aquifer and sourced below the ground at 503 metres.
The name ORO in Macedonian has its own significance in meaning which is culturally a form of circular dancing whereby people dance arm in arm. This is reflected through socialising and celebrating happy occasions in the form of melody, lyrics and rhythm.
It has a myriad of health benefits including the naturally occurring CO2 that maintains the perfect balance of the mineral water and makes it taste better than artificially carbonated waters. It has more minerals than still water and artificial CO2, containing calcium for the bones, zinc for metabolism, iron and magnesium that help fight infection and sulfate that helps detoxify. Along with this it helps reduce cholesterol, keeps your electrolytes balanced and keeps you hydrated. The carbon dioxide means you absorb the minerals in higher quantities and this makes it perfect during pregnancy. Lastly it balances your appetite, has anti-inflammatory properties and is perfect for cleansing with a slice of lemon.
This rare and high quality ORO Naturally Sparkling Mineral Water is untouched by man and is the connoisseur of waters. ORO will be tapping into the fine dining restaurants, hotels and café/delis around Australia (HORECA Industries).
10 Comments
Would you believe me if I said there has already been someone who has raided the DMZ between North and South Korea for the purest water yet?
I wonder how many of the target market would know – or care – what a Macedonian phalanx actually was?
Presumably the art director didn’t as the bottles are in a wedge formation rather than a phalanx.
Congrats on the promotion mate
You lost me at ‘Entrepreneur’.
Slick Branding! Nice Little Story!
Good on you Izaac! Mate keep up this and you can quit your day job! I hope you sell a milly! Nice one : )
Came across Oro today in my local cafe. Great looking product. Going to definitely try one with my coffee tomorrow. Kudos!
Nice work Izaac, well done mate.
Too niche, don’t think it’ll take or even penetrate such a flooded market.
Naturally sparkling mineral water sources are rare. There may be only only a handful existing in the world today. I look forward to trying it.