VML Australia and AIRBAG score five Gold Pencils at The One Show 2024; Revolver scores two Gold; The Monkeys scores one Gold
Agencies, studios and brands in Australia were awarded seven Gold Pencils, five Silver and 14 Bronze in The One Show 2024. VML Australia led the way with five prestigious Gold Pencils, one Silver Pencil and two Bronze Pencils all working with Airbag for Honest Eggs Co.’s ‘FitChix’ campaign.
Other Gold Pencil winners from Australia include The Monkeys for Sydney Opera House ‘Play It Safe’ and Revolver x Somesuch for Sydney Opera House ‘Play It Safe’. Revolver also scored a Gold Pencil with Tony Petersen Film GmbH Berlin and HeimatTBWA\ Germany for HORNBACH Baumarkt AG ‘The Square Meter’.
Announcement of Pencil and Merit winners was made in advance of tomorrow night’s conclusion of Creative Week 2024 at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.
The list of all One Show 2024 Pencil winners, by country, is as follows.
Australia — 8 Gold, 6 Silver, 15 Bronze
Gold Pencil
- Revolver x Somesuch with The Monkeys Sydney, Revolver and Somesuch London, MassiveMusic, ARC EDIT “Play It Safe” for Sydney Opera House in Moving Image Craft & Production, Writing – Single
- The Monkeys Sydney with MassiveMusic, ARC EDIT and Revolver x Somesuch “Play It Safe” for Sydney Opera House in Branded entertainment, Music Videos
- VML Australia with Airbag “FitChix” for Honest Eggs Co. in Creative Effectiveness, Single Region or Market – Consumer / Brand
- VML Australia with Airbag “FitChix” for Honest Eggs Co. in Creative Use of Data, Innovation – New Ideas in Creative Use of Data
- VML Australia with Airbag “FitChix” for Honest Eggs Co. in Health & Wellness, Creative Use of Data
- VML Australia with Airbag “FitChix” for Honest Eggs Co. in Health & Wellness, Promotional Items
- VML Australia with Airbag “FitChix” for Honest Eggs Co. in Out of Home, Innovation – New Ideas in Out of Home
- Revolver Sydney + Tony Petersen Film GmbH Berlin with HeimatTBWA\ Germany for HORNBACH Baumarkt AG ‘The Square Meter’ in Moving Image Craft & Production, Production Design
Silver Pencil
- M&C Saatchi Sydney with Collider “The Plastic Forecast” for Minderoo Foundation in Creative Use of Data, Data Visualization – Dynamic / Responsive
- Special Australia “Shift 20 Initiative” for Dylan Alcott Foundation in Cultural Driver, Popular Culture Impact
- The Monkeys Sydney with MassiveMusic, ARC EDIT and Revolver x Somesuch “Play It Safe” for Sydney Opera House in Branded Entertainment, Long Form Video – Single
- The Monkeys Sydney with MassiveMusic, ARC EDIT and Revolver x Somesuch “Play It Safe” for Sydney Opera House in Music & Sound Craft, Original Music – Song
- VML Australia with Airbag “FitChix” for Honest Eggs Co. in Out of Home, Innovation – Use of Media in Out of Home
- Collider + Studio 5 Paris with DDB Paris for TAG Heuer ‘The Chase for Carrera’ in Moving Image Craft & Production, Direction – Single (Director: Nash Edgerton)
Bronze Pencil
- Edelman Sydney with Barde Films Jakarta “Street Code” for HP in Public Relations, Innovation – Execution in Public Relations
- Eleven/TBWA Sydney with Bolt Sydney “The First Wheelchair Ballkid” for Mastercard in Design, Design for Good
- Finch with Howatson+Company and Mosaic Music and Sound “I’m Dying Inside” for Modibodi in Branded Entertainment, Short Form Video – Series / Episodic
- Howatson+Company with Finch and Mosaic Music and Sound “I’m Dying Inside” for Modibodi in Interactive, Online & Mobile, Mobile Video
- Howatson+Company with Finch and Mosaic Music and Sound “I’m Dying Inside” for Modibodi in Social Media, Social Post – Single Platform Series
- Leo Burnett Australia with Herd MSL and PXP Studios Sydney “The Wedding That Fans Built” for Diageo / Bundaberg Rum in Social Media, User-Generated Content (UGC)
- M&C Saatchi Sydney with Collider “The Plastic Forecast” for Minderoo Foundation in Interactive & Mobile Craft, Creative Use of Data
- Revolver x Somesuch with The Monkeys Sydney, Revolver and Somesuch London “Play It Safe” for Sydney Opera House in Moving Image Craft & Production, Direction – Single
- TBWA\Melbourne with Eleven Melbourne and Fanclub PR London “Winnie-The-Pooh: The Deforested Edition” for Who Gives a Crap in Public Relations, Public Relations for Good
- The Monkeys Melbourne with PHD Media Worldwide Melbourne “England Bitter” for Victoria Bitter in Social Media, Stunts & Activations
- The Monkeys Melbourne with Squeak E Clean Studios and Sweetshop “Weather Anything” for Macpac in Film & Video, TV, VOD, & Online – 31-60 Seconds – Single
- The Monkeys Sydney with MassiveMusic, ARC EDIT and Revolver x Somesuch “Play It Safe” for Sydney Opera House in Music & Sound Craft, Artist / Brand Collaboration
- VML Australia with Airbag “FitChix” for Honest Eggs Co. in Creative Use of Technology, Commerce
- VML Australia with Airbag “FitChix” for Honest Eggs Co. in Direct Marketing, Commerce
- Collider + Studio 5 Paris with DDB Paris for TAG Heuer ‘The Chase for Carrera’ in Moving Image Craft & Production, Writing – Single
New Zealand — 1 Silver 4 Bronze, 5 Merits
Silver Pencil
- Special Auckland with South Pacific Pictures and Images & Sound “Last Performance” for Partners Life in Creative Effectiveness, Brand Partnerships
Bronze Pencil
- Colenso BBDO Auckland with MBM Wellington “Delivereasy Lawyers” for Delivereasy in Out of Home, Billboards & Transit – Single
- Dentsu Creative Aotearoa with Riot Design Auckland “Aid Aisle” for FreshChoice in Direct Marketing, Experiential – Brand Installations
- Dentsu Creative Aotearoa with Riot Design Auckland “Aid Aisle” for FreshChoice in Out of Home, Brand Installations
- The Monkeys Aotearoa “Bagels by BENEE” for ASB in Branded Entertainment, Music Videos
Globally, FCB New York topped the list of Gold Pencil winners with 14, including 13 working with 456 Studios New York for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA. That was also the entry to take home the most Golds this year.
A total of 20,038 pieces from 65 countries were entered in The One Show 2024. Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits.
The showcase of all One Show 2024 Pencil and Merit winners can be viewed here, and a dynamic online list of the winners can be viewed here.
The One Show 2024 Best of Show, Best of Disciplines, special awards — including Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, and Penta Pencil — and “of the Year” honors will be announced tomorrow, May 17, at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York to close out Creative Week 2024.
The One Show 2024 Global Creative Rankings will be announced on May 24, 2024.