VMA to release sneak peek to industry metrics in November webinar

The Visual Media Association (VMA) has issued a member and industry-wide invitation to a sneak peak release of its annual industry metrics findings, the second report across two years exploring salary benchmarking, employment numbers and demographics, forecasting, apprentice numbers and more.

The Annual Industry Metrics Report, proudly supported by Ricoh Australia, was returned by the Association in 2023 with a focus on understanding the industry through the lens of data, the first time in over a decade. It has been argued this is an important piece of work for the industry to represent itself accurately to government and for businesses to understand their market-share and industry forecasts for business strategy, with the printed annual report being distributed to levels of government across the country.

The ‘sneak peek’ release is through a webinar briefing from Chief Executive Officer of the VMA, Kellie Northwood (pictured) with a recording link to those unable to attend in real-time. A digital report will also be released with the printed version released in the February 2025 national roadshow briefings.

“We thank all contributors to the Annual Industry Metrics survey, without you we would not have had the rich content we have. In the period approaching elections, it is really important we build on these datasets to ensure we represent our industry well. I also have had conversations with members pointing out they have used the metrics when exploring initiatives across their own businesses, which is a wonderful result,” says Northwood.

The initial briefing will explore the key findings with analysis against the 2023 report, and the February roadshow will provide more depth to using the data for business planning. The roadshow sessions will also provide a sales strategy training component, held in Ricoh showrooms across the country.

Adds Northwood: “We’re seeing employment number stability year to year, however a strong improvement in apprentice employment which is wonderful to see. Overall turnover is steady with some sectors showing increase and stable debt to equity figures. There are also good figures across businesses looking to invest in new equipment and technology which I think add a buoyancy to our industry in planning for 2025.”

“It is such a busy time of year for our industry, a 30-minute webinar is a perfect solution to give industry the insights, whilst planning for a longer networking tour in the new year, I look forward to sharing the insights in both November and February.”

Click here to register for the mini Annual Industry Metrics 2024 Webinar briefing, complementary and open to all.