vivo mobile urges Aussies to avoid a ‘Visual Hangover’ in new campaign via We Are Different

As Australia continues to reopen smartphone company vivo mobile has partnered with earned-first creative agency We Are Different to help Aussies avoid a visual hangover with the new X60 Pro smartphone device.

The pitch-winning campaign from Different looks to drive awareness and conversion for vivo by exploring the disparity between a great night out and the awful, blurry camera roll footage that’s often captured due to poor camera quality.

Launched this week across earned, owned and paid channels, the campaign includes a partnership with award-winning director and social content pioneer, Hannah Lehmann, who worked with vivo to transform the worst footage from her camera roll into a beautiful short film – showing how blurry nights out can become cinematic masterpieces with some simple tips and the X60 Pro.

The campaign and content has already attracted national news coverage, influencer posts and social shares.

Says Laura Hayward, communications manager at vivo Australia: “Different has created a campaign that allows us to communicate the vivo X60 Pro’s unique brand and product benefits to young Gen Z and Millennial consumers in a way that’s relevant, engaging and newsworthy. The team’s thinking, creativity and hard work has produced results that will help drive brand awareness and product sales.”

Says Stuart Terry, founder and director at We Are Different: “We’ve experienced months of lockdowns and are ready for a night out, not realising that a visual hangover could appear on our camera roll the next day. We know vivo’s camera technology is industry leading – our creative hook and campaign content simply makes it more relevant and shareable to drive both awareness and conversion.

“It’s been a privilege working with vivo, Hannah Lehmann and our production teams to bring this campaign to life. It shows the power of a great earned-first idea and how content can easily move across PR, social and digital channels.”

Visit the campaign landing page: https://www.vivo.com/au/activity/startagain

Client: vivo
Creative/PR/Content: We Are Different