Visual Jazz’s ‘Dance Off 3D’ for Jay Jays wins Q4 of IAB Creative Showcase

Visual Jazz’s ‘Dance Off 3D’ for Jay Jays has been declared the winner of this quarter’s Creative Showcase, Australia’s best free online award for creativity in digital advertising.

The winners, who were announced yesterday at the Creative Showcase 4.4 lunch, included first runner-up Tribal DDB for their work on Volkswagen’s Polo launch, while Reactive rounded out the awards with second runner-up for their Dotti Nation campaign. The winners were chosen by a panel of 10 esteemed judges from the industry.

The winners of this quarter’s Creative Showcase round gain automaticentry into the 2010 IAB Awards “Best of Creative Showcase” awards whichwill be announced on 22nd July 2010.  The Creative Showcase series isnow shifting to a bi-monthly format.  Entries will be accepted for workcompleted in the two months leading up to the close of judging for eachseries.  More details can be found online at www.creativeshowcase.net.au.

MikeZeederberg, Chair of Judges, said “This quarter’s top three showed realinnovation in the way users interacted with the campaigns. Creating afull user experience shows the strength of creative Australianagencies. With two winners from fashion and another from the automotivefield, it is great to have a diversity of brands being represented withtop quality creative,” said Mr Zeederberg.

“It is fantastic tosee Australian agencies pushing the boundaries for interactivecampaigns. Embracing technologies like 3D to target users is a growingtrend that brings big ideas into people’s homes. IAB continues tosupport Creative Showcase as they recognise the talent working in thisinnovative field,” said Paul Fisher, CEO of IAB Australia.

VisualJazz created an interactive catalogue for Jay Jay’s which combined 3Dtechnology, dancers, music and fashion. The results were an explosiveand exciting catalogue which was controlled by the viewer. One judgecommented: “The interface is well thought out and the whole thing feelspolished”.

First runner-up was Tribal DDB for their work onVolkswagen’s ‘Follow no one’ campaign. The campaign was created for thenewly redesigned Polo and positions its drivers as “dedicated followersof no one”. The site introduces the car and features interactiveoptions such as watching interviews with young Australian pioneers.Tribal DDB was praised for staying true to the Volkswagen brand.

Reactive rounded out the awards with their Dotti Nation campaign.Partnering with Ortolan, Reactive overhauled the Dotti website toappeal to the brand’s fashion obsessed customer based. Recognising theimportance of social media to their audience, Dotti Nation usesFacebook Connect to enable the use of Facebook’s functionality withoutleaving the Dotti Nation site.

The Creative Showcasecompetition is free and easy to enter – entrants simply register andsubmit the campaign online at www.creativeshowcase.net.au