VISA ‘BIRDS’ SPOT VOTED SINGAPORE VIEWERS’ CHOICE
Clemenger BBDO Sydney’s Visa ‘Birds’ TV spot starring Hollywood actor Richard Gere and directed by acclaimed director David Denneen from Filmgraphics, has been voted Singapore’s favourite TV commercial of 2006 at the Viewer’s Choice 2006 awards, hosted by MediaCorp TV.
“Being voted as Singapore’s favourite TV commercial is extremely rewarding and a great credit to our production team,” says Denneen.
“We always strive to produce high quality TV commercials that resonate with the public. ‘Birds’ is a story that combines Hollywood glamour with a heartwarming gesture.”
Birds’, written by Ian Watson and art directed by Grahame Smith, was selected from a shortlist of 20 commercials.
It features a little Indian girl running through the markets of India. In her hurry to purchase five birds for her brother, she bumps into Richard Gere. To her surprise, he helps her purchase all the birds with his Visa credit card after she discovers she only has enough rupees for one bird.
Visa International Director of Marketing Paul George Mampili said: “The idea was born out of generosity and it touched the right sentiment. Richard Gere just seemed to be the right person who could carry it off.”
The Viewers Choice 2006 shortlisted commercials will participate in the Asia Pacific Adfest 2007 to be held in Pattaya, Thailand from March 14 to 17.
6 Comments
Oh Singapore isn’t alone this is one of my favorites too. So ooey gooey syrupy good.Just one question shouldn’t Richard Gere have been buying gerbils? (google it)
Credit where credits due…..what about a mention for the guys that actually wrote the ad ? Ian Watson and Graham Smith.
bloody good planning eh what…? A TVC featuring Asia’s number one fear…. BIRD FLU. Christ, did someone sneeze as well?
Don’t be an alarmist. Indian pigeons are free from this most evil of scourges.
we believe you, sri.
Wow. Market stalls in India take credit cards… That’s pretty amazing. Catch up Bondi market!