Virgin Mobile’s ‘Robin da Hood’ offers ‘a fair go for all’ in new campaign via Publicis Mojo Sydney
Publicis Mojo Sydney has put to air a new, integrated campaign for Virgin Mobile featuring ‘Robin da Hood’.
Says the PR blurb: For too long the people of Australia have suffered injustice at the hands of their mobile telephony communication companies and so a hero hath returned. Robin Da Hood is back to get medieval on the asses of unfairness.
Agency: Publicis Mojo, Sydney
Executive Creative Director: Micah Walker
Creative Directors: Pim Van Nunen, Ian Williamson and Justin Ruben
Art Director: Peter Hibberd
Digital Creatives: Andy Cooke, Adrian Flores
Producers: Matt Barber, Penny Brown
Director: The Glue Society
Production Company: Revolver
DoP: Bob Humphreys
Photography: Michael Corridore
Editor: Dan Lee (brand) and Zen Rosenthal (digital) @ The Editors
Post Production: Joseph Perkins
36 Comments
Can someone explain the brand message behind the wank joke?
trying way too hard. Good try though
Holy shit! that’s all crap.
Was the CD away in Cannes? How on Earth did this get beyond a thought bubble?
Could’ve, should’ve and kind of is a nice idea. But the executions seem a little self gratifying for me, I can imagine the creatives laughing at them but I’m a little left in the dark.
I like the idea but the homey execution wasn’t a good call.
Nope 9.04….looks like it took 3 CD’s and an exec cd to fuck this one right up.
Why? Please explain!
Is farce the only thing that the Glues can produce? Is high camp the only thing that Australia can produce?
Well I like them. Feels fresh.
I suspect there is more to come which will make more sense of it though. The point of a teaser is to intrigue the viewer – not deliver the entire reasoning and strategy of the idea. The choice of talent and the tonality of the work so far is enough for me to be intrigued.
The 45 and 60 are pretty good, and the website stacks up. The throw-away YouTube stuff should just have been thrown away though.
effing brilliant.
thank god there’s still one brand in this country who’s willing to go off the wall.
Using midgets and chopper bikes in ads was fresh 6 years ago. Using them now is try hard.
Like any arvo here in Surry Hills I tells ya.
OMFG! What utter rubbish! I actually felt something moving on my back when I watched this, couldn’t make out what it was at first, until I realised that what I was experiencing was ‘cultural cringe’.
It’s good to see the creatives involved sticking up for their work, albeit anonymously!
The quest commercial on its own is funny. I like the minstrel and the piss-take on homies myself.
The other executions are a little like robin’s aim with the bow and arrow here. A bit skewiff.
Unfortunately the ad-libbed ones seen in sequence they do come off trying too hard but I guess seen on the telly they would be quite surprising and would be relatively attention grabbing. If they were meant for telly at all?
Hopefully the direct follow-ups to quest do some justice as someone else suggested.
Otherwise all around here will be putting these ads in stocks and throwing more rotten tomatoes.
It’s a good idea in theory just terrible execution
2.41 are you for real???
“Using midgets and chopper bikes in ads was fresh 6 years ago. Using them now is try hard”
I quite like it…made me laugh that’s for sure.
This is what you get when you do different for different’s sake. What possible message take-out is the average punter going to get? You know, in the real world? I don’t know what the creatives – and more worryingly the client – were on when this baby was not only conceived but then sailed through the usual checks and balances – but I want me some!
Pisses all over Optus and Vodafone.
Ignore the hate mob. I love it.
Old cd guy, it’s probably the same stuff that Branson is on every time he starts a new business and every” old and wise” person thinks is crazy.
I’m not a huge fan of them, but compared to telstra, vodaphone, optus, well, there is none.
Look forward to seeing where this goes.
Can we stop making fun of midgets already? We get it – They’re short. I’m pretty sure they get it too.
Top job, good concept and funny. A wake up call
for the competition.
Agree on the midgets. And while we’re at it, how about doing some ads without 80’s styling, stupid haircuts, self-consciously ‘quirky’ casting, funny little bicycles, guys in too tight pants. It was funny the first time – now it’s boring.
Hey 3.23pm, you’re 2.41pm back making the same stupid comment, aren’t you?
Bore off
Fuck at least they’re trying.
Why not save your vitriol for the shit that people like Optus put us through with their fucking animals, and Telstra with their… well I can’t remember anything Telstra’s done for years that doesn’t blend into everything else they’ve ever done.
Have you guys seen the kind of advertising you’re supposedly doing?
it’s mostly bad, this stands out and it’s from Virgin, what’s wrong with you
guys, a little John?
Ow shame.
Feels like a very half baked concept. I suspect half of it’s failure is down to the execution but the messaging is pretty weak to start with.
It’s always a pleasure to see different work, just a shame it lacked humour and direction.
why not waste a little less money on crap promo spins and try to get some decent coverage vodafone servies FTEL!
This ad campaign is brilliant. It cuts through the clutter and gets people watching. The first time it was on in my house, everyone stopped talking to watch this weird little ad. And the more you watch it the funnier it gets. People are sick of all the mobile phone jargon about caps, bonus plans and extra credit.
Im a 25 year old male who thinks these ads are fantastic. Screw the haters above. These ads are so different to the other Tele Com companies who are so boring I could cry. Cant wait to see more!
Cringe worthy, really really cringe worthy.
The whole character based campaign can be great, take Virgins 5 Cent, and again the other Warren campaign from a few years back – funny, memorable and you get what they’re trying to say immediately.
I mean he’s a hood, he’s some wierd bogan… I mean you just don’t get the character!?!? who is he and how can I relate to the personality of it.
One team is smashing it in there, it ain’t this lot.
It seems someone has already left the building.
What is the name of the actor playing Robin?
I think the concept is there, completely failed in execution. I find it near impossible to relate the Robin Hood concept they’re going for with the bogan looking actor they got to play him in the campaign.
Nice try though.
I think this ad is a lot of fun, I do wonder if Robin da Hood is David Fenton from the Vapors, the UK band that sung the one hit wonder of Turning Japanese.