Virgin Australia appoints DDB Sydney as new creative agency following a competitive pitch

Virgin Australia has announced that it has appointed DDB Sydney as its creative agency, following an extensive pitch process.

Says Innes Kingsmill, chief marketing officer, Virgin Australia: “DDB was selected on the strength of a standout response to our brief, including its ability to capture the essence of the Virgin Australia brand and demonstrating they will be a strong partner ready to hit the ground running. The overall calibre of ideas and thinking presented during the process was world-class and we’d like to thank the other agencies involved for their time and creativity.”

Says Nicole Taylor, managing director, DDB Sydney: “We had a very inspiring brief from Virgin Australia and are excited to have created a famous idea that is emotionally charged and capable of impacting the full Virgin Australia experience, not just the advertising. It’s the right idea for the right time for Virgin Australia.

“DDB looks forward to an enduring and successful relationship with Innes and the Virgin Australia business.”