Victoria’s Secret transforms iconic Australian landmarks in bold new CGI campaign

Victoria’s Secret has announced the launch of its first full assortment Australian e-commerce platform: www.victoriassecret.com.au. Australian customers can now access the brand’s full range of lingerie, sleepwear, loungewear, beauty and more—online and nationwide.

To mark the launch, Victoria’s Secret has launched a bold, hyperreal CGI campaign that transforms some of Australia’s most iconic landmarks into larger-than-life stages for the brand’s most recognisable products.

From the shores of Sydney to the heart of Melbourne and Perth, the activations blend nostalgia with spectacle – ushering in a new era for the lingerie powerhouse in a way that feels both global and distinctly local.

The Sydney-based CGI activations are live across Victoria’s Secret’s social channels with other locations to follow shortly.

Alongside this cultural moment, the new website offers an elevated and seamless digital shopping experience, with fast local shipping, exclusive online promotions, and access to the full Victoria’s Secret and PINK assortment—previously available only in-store at select full-assortment locations.

The website includes:
• Full product ranges including lingerie, sleep, loungewear, beauty and accessories
• Localised fit support, including virtual bra fitting tools and fragrance fit guides
• Exclusive online-only product drops and limited-time offers
• Easy returns and fast domestic delivery

Victoria’s Secret currently operates full-assortment retail stores in Chadstone, Emporium, Highpoint, and Pacific Fair, and is expanding with new boutiques opening in Melbourne Central, Melbourne Southland, Fountain Gate, Sydney, Brisbane’s North Lakes, and Perth’s Mt Gravatt. With the launch of the Australian website, the Victoria’s Secret experience is now available to all customers nationwide – whether online or in-store.

From the iconic Dream Angels and Body by Victoria collections to signature scents like Bombshell, customers can now explore and shop the full brand universe from home.