Victoria University takes a giant leap forward in latest ‘Uniquely You’ campaign via Noisy Beast

Victoria University has launched the next phase in its student-centric brand platform ‘Uniquely You’, developed by Melbourne-based creative agency Noisy Beast, featuring a TVC to be released across Victoria and a new web presence telling the stories of VU’s diverse student body.

The platform celebrates the individuality of each VU student, whilst highlighting the university’s unique and award-winning education offering, the VU Block ModelÒ.

The first of its kind in Australia, the VU Block Model has students learn one subject at a time over four weeks in small workshop style classes. With a particular focus on a wraparound first year college experience giving additional support to students, it has proven success with strong academic and Quality Indicators for Learning and Teaching (QILT) Student Experience Survey (SES) results.

In the recently released 2023 QILT SES, VU was rated number one in Victoria across four areas, educational experience as a whole, skills development, per engagement and teaching quality – VU’s best ever results.

VU chief marketing and experience officer David Llewellyn said this phase of the campaign is truly student-centric, highlighting VU’s differentiated offer to other universities. The media approach is audience-led with a sharp focus on cinema and streaming services, where the data says prospective students are a key audience: “We want people thinking about university to see VU as a place that is welcoming and supportive – that we recognise each person’s unique abilities and potential. We create an environment students can be themselves, we look beyond their scores and focus more on what makes them who they are.

“By having our students tell their individual stories, audiences will see and hear first hand the positive experiences they have had at VU, and they successes we are helping them achieve.”

In 2023 and 2024, VU saw strong year on year increases on commencing enrolments, placing VU in the top group of universities Nationally for growth – a testament to VU’s focus on student experience and successful first phase of the Uniquely You platform.

Says Murray Bransgrove, creative director, Noisy Beast: “No One Sees You Like VU is the story of one student, but it’s also the story of a university that believes in authentically connecting with their lived experiences, right down to the point of using them as the faces of this campaign.”

The campaign is rolling out across streaming services, cinema and digital channels and targets both prospective TAFE and higher education students.

Victoria University:
CMO: David Llewellyn
Brand & Marketing Director: Russell Downing

VU Marketing Team:
Associate Director, Marketing: Mike Stuart
Marketing Manager: Laura Arevalo Castro
Senior Marketing Officer: Jonathan Ioannou

Noisy Beast – VU Brand team.
Creative: Murray Bransgrove, Chay O’Rourke, Taz Liftman
Producers: Marsha Vassilevskia, Nik Round
Account Management: Lucy Haworth, Laura Butler, Jane Harding

Production Company – The Producers
Executive Producer – Noelle Jones
Producer – Georgia Rankin
Director – Pete Moore
DoP – Sherwin Akbarzadeh ACS
1st AD – John Sandow
Production Designer – Patrick Bennet
Casting – Northside Casting

Post House – Manimal
Post Producer – Hannah Byrnand
Offline Editor – Joe Morris
Online Editor – Ryan Brett
Colourist – Martin Greer
Music Composition – Bang Bang Studios
Sound House – Production Alley

Media: Atomic 212
Andrea Cehovin
Tania De Fazio