Victoria Curro departs McCann Worldgroup for planning director role at Lavender, Sydney
Victoria Curro has joined Lavender, Sydney as planning director from her previous post as joint MD of McCann Worldgroup and MD of MRM Worldwide.
Over the past 12 years Curro has helped create a number of award winning campaigns across a breadth of sectors. Prior to McCann, she was director of direct marketing at George Patterson Y&R. She has also been very involved in training the next generation of marketers on digital strategy and emerging marketing channels.
Says Rebecca James, Lavender’s managing director: “Victoria has a greatbusiness brain and brings valuable experience in relationship planningand systems of interaction. As a company, we live the consumer age andVictoria is a kindred spirit.”
Says Curro: “What drew me to Lavender was its unique agency structurethat is digitally geared. They really do walk the walk in terms ofbeing able to think, create and build unique digital solutions.Lavender has quietly become a very successful agency over the pastdecade. I love the fact that they’re so genuinely focussed onconsumers. I’m excited about the future of the agency and being able tocontribute to its success.”
4 Comments
I don’t know her, but that’s a great shot of yourself to post.
Good on you Vic – they’re very lucky to have you.
Watto
From MD to planning director – would that be a hefty paycut?
Not from McCanns.