VicReturn launches new ‘Feel Like A Million Bucks’ campaign via TBWA\Melbourne

December 5 2024, 11:56 am | BY Ricki Green | No Comments

Victoria’s Container Deposit Scheme coordinator VicReturn has launched a new campaign ‘Feel Like A Million Bucks’ created in partnership with TBWA\Melbourne, which was appointed creative agency earlier this year.

 

The campaign takes a fresh approach to traditional recycling communications and aims to inspire action and educate Victorians.

Research reveals that while many Victorians are aware of the scheme and support recycling, integrating CDS Vic into daily routines remains a challenge. To address this, the new campaign uses humour and relatability to highlight the emotional satisfaction of recycling contrasting the modest 10-cent refund with the rewarding feeling of making a positive environmental impact.

The campaign is being delivered across a wide range of platforms, including TV, online, outdoor, social, print, digital audio and display.

Agency: TBWA\Melbourne
Client: VicReturn

Production Company: Good Oil
Director: Courtney Brookes
Producer: Henry Richardson
DOP: Max Walter
Music: Level Two / “Gimme Gimme” by Alright, OK, U-Huh, feat. Mkada
Sound Design: Squeak E Clean / Paul Le Couteur
Post Production: Puffin Post / Marty Gilchrist

Photography: Photoplay Photography
Photographer: Alexandrena Parker
Executive Producer: Ross Colebatch
Retouching: Visual Thing