VetPartners unveils dynamic new brand identity via Hulsbosch

Leading independent brand and design agency Hulsbosch has launched a brand refresh for VetPartners, one of Australia and New Zealand’s leading veterinary care networks.

VetPartners operates 267 general practice clinics and specialty hospitals across Australia, New Zealand, and Singapore, with over 1,300 veterinarians and more than 3,000 nurses and support staff to deliver compassionate care through more than 3.2 million annual pet visits.

The development of a new visual identity provides a springboard for VetPartners, signaling the company’s long-term vision and ambitions to veterinary clinic owners, existing and prospective employees and the wider veterinary industry.

Hulsbosch sought to create a feeling of a ‘movement for vets and pets’ with the new brand identity while reinforcing VetPartners values of integrity, excellence, community, and care. Striking a balance between a professional, corporate aesthetic and a dynamic feel, Hulsbosch also introduced new graphic patterns alongside a refreshed colour palette, typography and photography style that can be applied across touchpoints.

Says Carolyn Pitt, client strategy director at Hulsbosch: “We designed the new VetPartners brand to encapsulate the essence of a dynamic, caring movement that serves both vets and pet owners. It is modern and distinctive, and together with the refreshed colour palette and new graphic elements, reinforces VetPartners’ leadership and commitment to integrity and excellence in animal care.”

Along with core logo assets and brand guidelines, Hulsbosch has also supported the rollout of the new brand through VetPartners collateral, expos stands, digital platforms, office environments, uniforms, and merchandise.

Says Stephen Druce, chief customer officer at VetPartners Australia and New Zealand: “The creation of a new brand identity is a critical step in our journey and reflects our vision for the future. We are committed to setting new standards of excellence and care within the veterinary industry, and this rebrand will help unite our community under a shared purpose. It empowers us to move forward with confidence as we continue to grow and evolve as an industry leader.”