Naked Communications appointed lead agency across several Brown Forman alcohol brands

Naked Communications Sydney has been appointed as lead agency across several of Brown Forman’s alcohol brands. Naked originally won a pitch to lead a campaign for el Jimador tequila last year, and since then have had their remit expanded to now become the lead agency ongoing across the Southern Comfort, el Jimador tequila and Chambord brands.

The lead agency role sees Naked manage the communications strategy and creative direction for the brands, driving their long-term development and working in partnership with Brown Forman’s other agency partners to execute campaigns.

Southern Comfort, el Jimador and Chambord represent a key growth opportunity for Brown Forman’s stable of brands and sit alongside its most established brand, Jack Daniels.

Tim Kirby, business leadership director at Naked, added: “We’re really excited about the opportunity to work with Brown Forman across this portfolio. Sarah’s team has got great ambitions for the brands and each one sits in a really exciting place within the category. We’re looking forward to seeing where we can take them”.