Sydney based JMK appointed as Bell Direct’s brand strategy and creative agency
Creative agency JMK Sydney has been appointed as Bell Direct’s brand strategy and creative agency. The appointment was made after Bell Direct held discussions with a number of Sydney based agencies.
Says Arnie Selvarajah, CEO of Bell Direct: “Since launch in 2008 Bell Direct has become widely known as the best value for money online broker. What is increasingly being appreciated is our leadership in other key performance measures like website functionality, customer service and research tools. It was timely to seek out a fresh perspective on our brand and communications opportunities. JMK displayed an insightful understanding of the online broking market and new ways we could communicate our key strength across all medias. I think they will be a great partner going forward.”
Julian Martin, CEO of JMK said: “Bell Direct is the lead challenger brand in a market long dominate by CommSec and E*Trade. They have a great product, offer great value and have a very astute and engaged customer base. These are great truths to leverage. Online broking is evolving all the time as with all things in the information age. Bell Direct are helping people trade smarter. They have a great story to tell.”
Pictured left to right – Julian Martin, Arnie Selvarajah with Matt Kemsley, CD of JMK
5 Comments
Nice one, Matt. Another win.
Have you thought about applying for King Kenny’s job?
Good one Julian.
From strength to strength 🙂
Well done guys.
Well done Mr Martin.
Well done matt.