Break Thru launches first integrated campaign
Built around the ‘celebration of success’, Break Thru, Australia’s leading disability employment, training and community services provider, looked to its clients to grow awareness.
Says Fayssal Sari, general manager – marketing & sales at Break Thru: “We are very well known within the industry, but not top of mind with employers. We created this campaign to give voice to what is known at the grass roots. We determined that our real success is the success we bring to our clients, be it financial, physical or emotional. Such success is something everyone can appreciate and profit from in their own way.”
The campaign incorporates television, radio, out of home, social media, online, public relations, sponsorship, direct mail (traditional and electronic), client relations, and internal communications.
About Break Thru: Among the largest disability employment service providers in the country, Break Thru People Solutions (Break Thru) is a not-for-profit company specialising in employment, training and community services.
Employing over 700 staff across 56 sites throughout Queensland, New South Wales and Victoria, Break Thru provides training and employment services for some of Australia’s most
disadvantaged groups including people from culturally and linguistically diverse backgrounds,
Indigenous Australians, disadvantaged youth and people experiencing mental health issues.
Additionally, Break Thru’s ‘Community’ arm provides centre and community based activities,
counselling, family support and advocacy and work experience to assist each client reach their full potential. Simply, Break Thru helps their client’s ‘break thru barriers and create futures’.
Credits: Ideation, strategy & creative development by Locke Pty Ltd and Break Thru with
online and social media being managed by Diiigy and buying by Delaney Advertising.
4 Comments
180 nationalities, 140 languages spoken, and all we ever see is WASPs in ads. I just want to say THANK GOD we’re seeing ethnicities and cultural groups that aren’t enforcing the Aussie stereotype and acknowledge in some way that this country isn’t just full of white people.
The suit looks like Wayne Brady.
Although 1:24, they are appearing in disability ads.
Shame isn’t it? But we have other things to deal with first. When was the last time you saw an Aboriginal cast in an ad or a movie as a normal member of society, you know one that wore shoes?
Water Rats, Offspring, Secret Life of Us, Radiance. If you only see Indigenous Australians as barefoot aboriginals, that’s all you will find. Perhaps you don’t recognise them cast as ordinary Australians, because you’re not looking for them as ordinary Australians?