Mercury cider is back in the Big Day Out line-up
It’s been 20 years since Sydney was rocked by headliners Nirvana in 1992 at the very first Big Day Out with Mercury cider as the supporting act.
And while they can’t bring back Nirvana for festivalgoers in 2012, they can announce that founding partner Mercury is officially back on the festival line-up for the 20th anniversary with a limited edition pack and an experiential bar.
In a nod to its 100th anniversary, Mercury cider will be launching a vintage style commemorative 375ml can that will be available at Big Day Out Melbourne and Adelaide.
The anniversary can is set to make an appearance at a collection of other music festivals over the coming months.
Cider fans at the Melbourne and Adelaide Big Day Out will also enjoy a dedicated Mercury cider bar with a ‘man cave’ theme, complete with pin ball machines and Big Day Out memorabilia. Popular Aussie bands Bluejuice, The Amity Affliction, Leader Cheetah and The Getaway Plan will stop by throughout the day to sign memorabilia for punters keen for a keepsake.
Clive Coleman, Mercury’s group marketing manager said: “As Australia’s oldest cider, Mercury knows a thing or two about being around for the start of something significant having clocked up 100 years of cider making last year. Supporting this iconic Australian music festival in its 20th anniversary really is a nod to that and what Mercury stands for.”
Commemorative billboards and point of sale posters, designed by Clemenger BBDO Melbourne, will also be displayed throughout the festival locations.
The 100th anniversary cans were designed by The Collective.
2 Comments
These ads are worst than the drink.
It look like cheap ALDI alcohol. I’m sick of Aussie ‘man ads’ man cave seriously. How obvious and boring.