VB helps NSW Blues fans get their names in the game in a campaign via Clemenger Melbourne

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image003.jpgAs the naming rights sponsor of the NSW VB Blues, this year’s State of Origin Series will see CUB launch a campaign that gives fans a once in a lifetime opportunity to back their team and win their name on the front of a player’s jersey in a State of Origin game. The campaign has been brought to life in conjunction with Clemenger BBDO Melbourne, ApolloNation, Liquid Ideas and MediaCom.

 

One of the biggest campaigns that VB will launch this year, Name in the Game focuses on VB’s strong sponsorship relationship with the NSW VB Blues State of Origin team.

At all three State of Origin matches this year, VB will replace the words ‘Victoria Bitter’ on the front of the iconic NSW jersey with the names of 46 Blues fans from across the state – one on every player’s jersey. Fans can enter by purchasing specially marked packs of VB and entering the promotional code online.

 

Says Richard Oppy, general manager of Victoria Bitter: “This is huge. In 160 years, we have never changed the wording on the Victoria Bitter logo. As the major sponsor of the NSW Blues we wanted to throw everything behind them and for the first time, we’re enabling fans to actually be in the game, adding even more fire to the supporter base of the Blues.”

 

Clemenger BBDO Melbourne executive creative director, Ant Keogh, says VB is pushing the boundaries of what being a real fan means.

 

Says Keogh: “Victoria Bitter has a fantastic relationship with the Blues, and through this promotion has shown that it is committed to getting fans involved and standing behind their team.”

The campaign runs until July 1, with the TVC on air from May 2. It includes TV, radio, digital and POS.

 

The promotion kicked off last week with early momentum amongst high profile NSW media personalities and influencers with photos and tweets urged to feature the hashtag #vbnameinthegame. VB’s social media assets will provide exclusive content to fans and followers throughout the campaign.

 

General Manager, VB Richard Oppy                   

Senior Brand Manager Mim Orlando

Brand Manager Kirt Daunt

Assistant Brand Manager Clare O’Connor               

 

Creative Agency: Clemenger BBDO

Creative Chairman James McGrath                              

Executive Creative Director Ant Keogh

Creative Directors Ben Couzens and Jim Ingram                        

Art Director Tim Bishop        

Copywriter Alex Metson                    

Digital Producer Gemma Seeto                 

Digital Director Sam Mackisack                

Digital Designer Christine Calo  

Executive Producer Sonia Von Bibra

TV Producer Marta Besevic

Senior Account Director John Meagher

Senior account Manager Ollie Wearne

Account Executive Rob Patterson

Strategic Planning Mike Derepas                                                  

 

Director Andy Morton, 8com

DOP/Cinematographer Andrew Stroud

Executive Producer Katie Millington, 8com

Digital Production Rob Edgar                          

Editor Michael Houlahan, Method Studios

Production Company 8com

Post Production Company Method Studios

Sound Design Flagstaff Studios

 

PR: Liquid Ideas

Creative Director Stuart Gregor

Account Director Jemma Lee

Account Manager Taryn Malakou

Account Executive Katie Wilkinson

 

Media: MediaCom

Group Account Director Gareth Nicholls

Account Director Rachel Teh

Account Manager Adam Russell

Account Assistant Jarvis Johnson

 

 BTL Agency: Apollo Nation                                         

Group Account Director Elaine Kellaghan

Account Director Nick Paton

Account Executive Lara Greenwood