While the vax train is finally rolling, independent agency Balance has put its shoulder to the wheel with its own campaign to reach vaccine targets. Aimed at the critical under 30’s group.
The campaign asks people search “Book Vax” which leads them to the government and other vaccination booking sites.
Says Trent O’Sullivan, managing partner, Balance: “To see what our clients are going through to keep their businesses afloat, the challenges our wonderful team and their families are facing daily. We were just compelled to do something. We know it’s only small, but if it resonates with the audience and motivates them to get vaccinated then that’s a positive outcome and we are one step closer to freedom and businesses rebuilding.”
Says David Gullotti, creative partner, Balance: “It’s a message of hope that life will be back, in the face of this pandemic that’s caused so much pain.”
Balance funded the two-week digital campaign targeting youth on Instagram, Facebook and Youtube. It is also supported by street posters around metro Melbourne.
Look out for them ✌️
Agency: Balance, Melbourne
Creative team: Rankin McKay, Deb Mortensen
Creative Director: David Gullotti
Digital Manager: Kylie Barugh
Poster Distribution: Rock Posters