VANDAL partners with Rethink Everything and Kingfisher to bring to life the global World Phone Amnesty – launched at SXSW Sydney

VANDAL has partnered with Rethink Everything and Kingfisher to bring to life the global World Phone Amnesty.

 

With 5.3 billion unloved mobile devices this year destined for landfill or the back of a drawer, The World Phone Amnesty is a year of action to generate global awareness and drive device circulation. It highlights the point that there is a better way to own your phone through easy behavioural change. From now on, when you buy a new phone, simply hand in your old one to give it a new life.

The team at Rethink Everything and Kingfisher commissioned VANDAL to produce a 90-second animated film and immersive web platform, both unveiled at a panel event at SXSW this week, where Kingfisher is host of the climate and sustainability track.

The World Phone Amnesty web portal offers a comprehensive resource to demonstrate how, through a simple behaviour change, people can be part of the circular mobile phone economy. Its immersive and engaging features aim to inform, educate, and empower every smartphone user to rethink how they can be more sustainable by extending the life of their device.

Says Chris Scott, creative director, VANDAL: “It’s not that often we get to work on projects with the potential to instigate real, positive change in the world. It’s been a delight to bring this one to life with Mike and the team, crafting a film and web experience that carries the simple message at its core in a compelling, captivating way. We’re super proud of the result.”

Says Mike Spirkovski, co-founder and CCO, Rethink Everything: “We are super grateful to the entire Vandal team for what they delivered for the World Phone Amnesty. The simplicity in visual storytelling and level of craft in developing both the film and web portal was exceptional.  In addition, getting to work with such bunch of passionate, easy going and supportive humans made this project flawless.”

Client: Kingfisher
Co-Founder & CEO: Georgiann Reigle
Chief Marketing Officer: Luke Nathans
Brand Director: Leanne Henderson
Head of Marketing ANZ: Miguel Garcia

Creative Agency: Rethink Everything
Managing Partner & CCO: Mike Spirkovski
Partner & Strategic Comms: Vanessa Liell
Art Director: Flavio Fonseca
Copywriter: Mike Burdick
Art Director: Guy Collins
Brand Designer: Brad Walker
Account Director: Jennifer Greatrex 

PR: Karen Eck @ eckfactor

Production Company Film & Website: VANDAL
Managing Director: Brenden Johnson
Executive Producer: Anna Greensmith
Producer: Laura Tenison
Creative Director: Chris Scott
Lead Motion Designer: Jimmy Buckle
Motion Designer: Pete Nizic
3D Designer: Will MacNamara
Senior Sound Designer: Nigel Crowley
Production Assistant/Editor: Phillip Muzzall
Director of Technology: Sarthak Sachdeva
Senior Developer: Nicholas Tsaoucis
UI Designer & Developer: Louis Smith