VANDAL bolsters experiential senior leadership with hiring of executive producer Melissa Lee

Responding to heightened demand for experiential campaigns, immersive experiences, integrated media and live events, VANDAL has announced the addition of executive producer Melissa Lee (pictured above) to its senior team.

With a background in filmmaking and a passion for art, music and cultural projects, Lee’s collaborative approach has seen success on an international scale. She has worked in Asia, Europe, the USA and the Middle East producing global integrated campaigns for clients such as Intel, Adidas, Volvo and Absolut.

Lee has an impressive track record of successfully managing projects from pitch to delivery. Notable achievements include her tenure at Spinifex Group spearheading nine Vivid Sydney experiences, a nightly experience running at Disneyland Shanghai and an immersive launch event for Nissan at the mighty Dubai Expo.

Lee’s global perspective and extensive industry experience includes key roles managing art projects and partnerships for the British Council in Amsterdam and communications for a European social science research project exploring hyper-diversity and its impact on innovation in global cities. Her unique blend of strategic thinking, project management and a passion for cultivating relationships sets her apart in both the Australian and international creative landscape.

VANDAL’s executive director, creative strategy Emile Rademeyer expresses confidence in Lee’s ability to enhance VANDAL’s creative output and states: “Melissa’s background and proven track record makes her an invaluable addition to the VANDAL team. Her passion for creating immersive experiences aligns seamlessly with our vision. We look forward to the impact she’ll make on our many upcoming projects.”

(Pictured: VANDAL experiential team L-R: Nicholas Tsaoucis, Emile Rademeyer, Joseph Pole, Kristy Hawins, Alice Robinson, Chris Scott and Melissa Lee)

Says Lee: “I’ve been following VANDAL’s leading industry presence for a while and their projects that ‘bridge the gap between art, advertising, digital media, content, and culture’ align perfectly with my personal and professional interests.

“I’m excited to contribute to a team that shares my passion for creative excellence and stunning experiences supported by innovative technology and powerful, authentic storytelling.”

Lee boasts an extensive track record of winning pitches and producing award-winning work.

Awarded Number 1 Production Company in Australasia, VANDAL is a trailblazing creative studio that blends art, advertising, digital media, content and culture. Specialising in integrated production, post production and immersive experiences, VANDAL is dedicated to delivering creative magic and strategic results for clients worldwide.